Resources

Each month, we speak with hundreds of partnership
professionals and distill down their best insights into our
books, reports, blog posts, webinars, and more.

Case Studies

Partner ecosystems drive revenue — and we have the proof. 

Partner Playbook
Start Here: The Partner Playbook
The Partner Playbook is your complete guide to thriving as a partnership professional — and our most popular resource.
Download for free

Webinars

Our partnership experts walk you through their latest findings.
It's like a keynote talk at a conference — all without the whole "getting on an airplane" thing.

Webinar

The 15+ Questions That Accelerate Co-Selling

We’re sharing the top questions your reps should be asking to accelerate deals and prevent missed opportunities. Plus, get tactics from industry experts to inspire repeatable and scalable co-selling motions with partners.

Read More
Webinar

The 4 Levels of Tech Ecosystem Maturity

Get a sneak peek of Crossbeam’s Tech Ecosystem Maturity framework — the four maturity levels and the 20+ criteria to help you assess the current state of your tech partner program.

Read More

eBooks

Grab a beverage and settle in. Our beautifully designed ebooks are page after page of our best and most industry-defining stuff.

eBook

The Partner Playbook

Our most popular resource — everything you need to drive revenue, get rewarded, and grow your career.

Read More
eBook

State of the Partner Ecosystem 2021

46 pages of partner ecosystem trends and insights — all sourced from 173 professionals who are living and breathing B2B partnerships every single day.

Read More

Get our best partnership insights.
Sent every Tuesday.

"Crossbeam's content is the Harvard Business Review for partnerships. It is always relevant."
J. Alan Goddard
Director at Connor Group
"Crossbeam's content is the Harvard Business Review for partnerships. It is always relevant."
J. Alan Goddard
Director at Connor Group

Join Crossbeam

Do unlimited account mapping with your entire partner ecosystem for free. Get up-and-running in minutes.