Partnerships: it’s all we do

From our category-defining Partner Ecosystem Platform to our Partner Cloud, partnerships are in our DNA. Join us in creating a more connected business world.

Partner Cloud

The Crossbeam Partner Cloud is an ecosystem of technology and service partners that extend the value of Crossbeam into new tools, technologies, and teams. Armed with the power of Crossbeam data, our partners build new functionality and touchpoints where our platform creates value. Read on to learn more about the many ways your company can partner with us in this exciting journey.

Featured Integrations

Salesforce

 See when your accounts overlap with your partners’ sales pipelines and customer lists directly in Salesforce. Then use our Custom Overlaps object to send data directly into Salesforce for advanced reporting, workflows, lead routing, and more.

Salesforce

 See when your accounts overlap with your partners’ sales pipelines and customer lists directly in Salesforce. Then use our Custom Overlaps object to send data directly into Salesforce for advanced reporting, workflows, lead routing, and more.

Snowflake

Use our native Snowflake integration to push and access your Crossbeam data directly from your data warehouse. From there, infuse partner insights into the tools and systems your company already uses to do their jobs and measure success.

RollWorks

Integrate partner insights within your ABM strategy for improved account targeting, personalized advertising, and co-marketing campaigns.

Matillion

Operationalize your partner insights right from Snowflake, Databricks, Redshift, Synapse, or BigQuery platform. Then activate and analyze your partner data to measure and attribute performance.

Zapier

Create new zaps to automate and activate your Crossbeam partner data. Use signals in Crossbeam to trigger boundless automated workflows across your favorite systems, tools, and processes.

Conversica

Enrich sales outreach with the Conversica and Crossbeam connector. Partnership teams can now push partner data into Conversica’s AI assistance to automate outreach to overlapping accounts identified by Crossbeam.

Technology Partners

From account mapping to co-selling and attribution, Crossbeam customers are unlocking the value of partner data at scale. As a Crossbeam technology partner, now your product can too.

Crossbeam’s technology partners integrate with our APIs to access partner lists, account data, and overlaps. These new data sets can add rich new dimensions of data to existing features or power entirely new product lines focused on the Partner Manager persona.

Crossbeam data has already expanded the scope and value of products spanning categories like ABM, Marketing Automation, Analytics, Advertising, and Customer Success. Learn more about the dozens of companies who have built integrations with Crossbeam by visiting our integration marketplace.

Solution Partners

Our Solution Partners offer strategy, implementation, and consulting services related to the Crossbeam platform. They include system integrators, agency partners, VARs, consultancies and other organizations who sell services that allow our users to extract more value from Crossbeam. Areas of expertise can include partner program development, sales ops, analytics, scaling co-selling processes, and more.

In building strong Solution Partner relationships, we also use the Crossbeam platform to identify opportunities to collaborate. This can include joint pursuit of overlapping prospects, co-marketing, co-selling, and referring leads.

Referral Partners

Crossbeam works with a variety of Referral Partners who believe in our mission of creating a more connected business world by powering the exchange of data between companies. We offer a competitive referral commission to qualified partners who refer certain kinds of new paid licenses of Crossbeam.

Before, 5 to 10% of Vidyard’s total revenue was touching partners at some point. Now we know that 60% of the entire company’s revenue is touching a partner of some kind.
Alyshah Walji
Salesforce Strategic Partnership Manager at Vidyard
Before, 5 to 10% of Vidyard’s total revenue was touching partners at some point. Now we know that 60% of the entire company’s revenue is touching a partner of some kind.
Alyshah Walji
Salesforce Strategic Partnership Manager at Vidyard

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