Crossbeam for Channel Partners

The Channel Will Never Be the Same

Find the right channel partner for every deal, eliminate channel conflict and scale up your channel partner ecosystem with data at the core.

Why Channel Leaders love Crossbeam

Ecosystem is Everything

Channel organizations are evolving beyond lead forms and partner portals. Leading channel programs around the globe are joining forces with their partners in Crossbeam to collaboratively account map, co-sell, and grow ecosystem revenue. Your new channel growth engine is ready and waiting.

Eliminate Channel Conflict

No one wins when your direct sales team goes up against your channel partners. Crossbeam removes this conflict by identifying overlapping targets when they’re still at the top of your funnel. Both sides keep their non-overlapping pipelines private and secure.

Lead Registration from the Future

Imagine partner-sourced leads and opportunities landing on your desk because they meet your exact criteria, not because your partner remembered to fill out a form. You and your partner set the rules, and Crossbeam kicks off workflows when the data and the timing are just right.

Pick Channel Partner Winners

Not all channel partners have the same potential, and not all collaborations will succeed. The difference is in the data, and Crossbeam unlocks visibility into your strongest channel partners and how they compare to the rest.

Use Crossbeam to vet and prioritize your channel partners

Attach the Perfect Partner to Every Deal

Say goodbye to round robins and guess work. With Crossbeam, you can pair your best partner with each new prospect based on the relationships they already have. This delivers the best customer experience and highest close rate every time.

Keep Secrets Secret

For any given channel partner, most of your data doesn’t overlap with theirs. Crossbeam keeps all that non-overlapping data secret. Configurable data sharing rules mean you can pick the precise situations in which overlaps are detected and shared.

Total Control with Real-Time Data.

Avoid false positives by only comparing data segments matching certain products, regions, sales reps, and more. Configure these rules on a partner-by-partner basis. Create email notifications or in-app alerts to notify you every time new overlaps are identified.

Intelligent Lead Distribution

Stop distributing the leads to your reseller, system integrator or agency through a round robin or personal relationship. Let Crossbeam partner data help decide the right lead goes to the right partner – every time

“In Channel Partnerships it’s almost like you’re interviewing for a new salesperson each time [you’re vetting partners]. Crossbeam helps us look at how well they can do that job.”
John Smit
Channel Partner Manager, EMEA, Introhive
“In Channel Partnerships it’s almost like you’re interviewing for a new salesperson each time [you’re vetting partners]. Crossbeam helps us look at how well they can do that job.”
John Smit
Channel Partner Manager, EMEA, Introhive

Popular Features for Channel Leaders

Account Mapping

Trade in your spreadsheets and surface the most promising opportunities in your channel ecosystem with Crossbeam’s pipeline matching engine. Bring your partner data together in one place to discover the richest and ripest opportunities.

Reports and Notifications

Keep pace with your ecosystem pipeline as it evolves. Build reports to highlight the overlaps and actions that matter most to you and create notifications that keep your partnership and sales teams in the loop

Slack App

Collaborate with partners and teammates using Crossbeam for Slack. Whether it’s a DM with a colleague or a shared channel with a partner, you can layer insights from Crossbeam directly into the flow of communication.

Integrations

Connect your partner data anywhere. Get your ecosystem engine going with integrations purpose-built for channel leaders and revenue teams.

Explore More Ways To Use Crossbeam

Most Popular Use Cases

Tech Partners

Marketing

Channel Partners

VC and Corp Dev

Join Crossbeam

Do unlimited account mapping with your entire partner ecosystem for free. Get up-and-running in minutes.