2023 State of the Partner Ecosystem
Is “partner-sourced revenue” still trending, despite lowered revenue targets in 2022? Are webinars still the hippest GTM motion? Are Europe and the U.S. becoming partnerships-obsessed at the same pace?
If only there was a tabloid covering the partnerships world.
We’ve got something better.
The 2023 State of the Partner Ecosystem Report compiles data from 526 partnership and GTM leaders globally to reveal:
- The most and least popular KPIs in partnerships — and if the saying “You can’t measure what you don’t manage” rings true
- How B2B companies are adjusting their revenue and lead gen targets — including which company sizes are now held accountable for more, and which are held accountable for less
- How total compensation for partnership professionals compares across seniority levels, geographies, and gender
Did you know? US partnership salaries, on average, rose by $18K since 2021. Sorry, we love a good spoiler.
Plus, we’ve analyzed four years of data to put it all into context. Download the State of the Partner Ecosystem Report here. 👉