The Ecosystem-Led Growth Conference

Austin. May 15-16th. 200 friends.
Presented by Crossbeam + The ELG Alliance

Sold Out

An Intimate Gathering for Those at the Vanguard of the Next Generation of GTM

Get Cozy.

Smaller is better. We’re strictly limiting attendance to 200 GTM leaders who are ready to share ELG insights with their peers.

Jaw-Dropping Venues.

Meet your fellow ELG movers and shakers while lounging in the hottest hotel and cocktail bar in Austin: The Proper Hotel. 

Live From The Future.  

Hear how the smartest minds in tech are embracing ELG and return home with a playbook you use to propel your team and career.


Host Venue

Austin Proper Hotel

600 West 2nd Street, Austin, TX 78701

Recommended Arrival: May 15

Departure: May 17

Room block is limited SOLD OUT.

Luckily, there’s a bunch of cool hotels nearby:  The LineHotel Zaza (both walking distance), and Hotel VanZandt or South Congress Hotel (both short Uber rides away).


May 15th

3:00 PM


Austin Proper Hotel

Peacock Restaurant Patio

1st Floor

An al fresco introduction to the Texas sunshine, steps from your hotel room. Grab a beverage, see some friends, and pick up your badge.

4:00 PM

Circuit of the Americas (COTA) Experience

Transport Pickup: Austin Proper Hotel

Loading Zone

2nd and Nueces St.


9201 Circuit of the Americas Blvd, Austin, TX 78617

Grab a ride to the site of Austin’s internationally renowned Formula 1 track. Make sure to send photos to the “Drive to Survive” fans in your life. Go Karts are available for the adventurous.

8:00 PM

Return to Austin Proper Hotel

Wind down for the night. It’s showtime tomorrow.

May 16th

7:30 AM


Peacock Restaurant

1st Floor

May we suggest the breakfast tacos?

9:00 AM

Welcome to ELG Con

Mirabeau Ballroom

2nd Floor

Alex Poulos, CMO, Crossbeam

Let’s set our intentions.

9:10 AM

The State of ELG

Bob Moore, CEO, Crossbeam

Fresh off of his bestselling book, Bob will set the table with a look at the tailwinds you can take advantage of.

9:30 AM

An Executive’s Playbook for Rolling out ELG

Sydney Sloan, CMO Drata in conversation with Crossbeam CMO Alex Poulos

10:10 AM

Coffee Break

The Quill Room

2nd Floor

Get your Caffeine fix in…You’re free to lounge in the Ballroom, 2nd Floor Lobby or get some fresh Austin air on the Quill Terrace.

10:40 AM

ELG Case Studies

Mirabeau Ballroom

2nd Floor

Tactical looks into how the top companies are rolling out ELG. Featuring:

– Steve Moroski, SVP, Americas, Cloudera

– Tim Tsao, Global Head of Partner Ecosystem, Stripe

– Kristen Habacht, CRO, Typeform

12:00 AM


Peacock Restaurant

1st Floor

Break bread before you break your revenue growth records.

1:30 PM

Discussion Sessions

Mirabeau East and Mirabeau West

We’ll split into two groups to discuss the most pressing issues in ELG. Strong opinions loosely held are welcome. Choose either:

– Building the Perfect ELG Tech Stack w/ Ashi Aber, Gong

– Empowering Your Revenue Team with ELG w/ Kathleen Booth, Pavilion

2:30 PM

Coffee Break

The Quill Room

2nd Floor

I have an espresso here for … “ELG Superstar”?

3:00 PM

SaaS and ELG: The Next 12 Months

Mirabeau Ballroom

2nd Floor

Meg Baldini, VP Corp Dev, Procore

M&A, markets, revenue trendlines, and all of the things you need to account for as you strategize your next move.

4:00 PM

Happy Hour

The Well

440 W 2nd Street

Austin, TX 78701

A casual meetup nearby to debrief from the day.

8:00 PM



400-B W 2nd Street

Austin, TX 78701

A soft place to land. Enjoy the Tex-Mex. Sample local beverages. Take in some live music in the fresh downtown Austin air.


Bob Moore,

CEO, Crossbeam

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster.

Moore previously co-founded the cloud data pipeline company Stitch (Acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

Steve Moroski,

SVP, Cloudera

Steve Moroski is an accomplished leader in the software industry, bringing over 25 years of sales and leadership experience to his role as Senior Vice President at Cloudera. His robust experience, ranging from startups to billion-dollar businesses, positions him to drive growth and customer satisfaction at Cloudera.

Prior to joining Cloudera, Steve was the Head of Americas Sales for DocuSign’s NA Growth Industries Business Unit.

Kathleen Booth,

SVP, Pavilion

Kathleen Booth is SVP of Marketing and Growth at Pavilion, a 10,000+ member global community of go-to-market executives. Prior to joining Pavilion, Kathleen was Founder and CEO of Quintain Marketing, a digital marketing agency. After selling her company, she held marketing leadership roles at VC-backed B2B technology companies including Attila Security,, and Tradeswell and continues to serve as an advisor and fractional CMO to early stage B2B SaaS startups. She has been named one of 50 Top B2B Marketers to Watch by TopRank and 6 Global Marketing Advisors Who Are Rising Stars by USA Today.

Kristen Habacht

CRO, Typeform

Kristen Habacht is the Chief Revenue Officer at Typeform, overseeing all revenue-related functions, including marketing, sales, success, and channel. With nearly two decades of experience growing and scaling revenue organizations, Kristen previously served as President and COO at Shogun, scaling product-led growth and raising their Series C.

Tim Tsao

Head of Partner
Ecosystems, Stripe

Tim leads partner programs for Stripe since April 2021. This includes the partner journey and co-selling across Stripe’s technology, consulting, and SaaS platform partners, partner sales enablement, and partner digital surfaces such as partner portal and web pages.  

Prior to joining Stripe, Tim was Chief Marketing Officer for IBM Americas partner and commercial business, a $5.2B business across Cloud, Software, Systems, and Services.

Sydney Sloan

Chief Marketing Officer, Drata

Sydney Sloan has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney is the Chief Marketing Officer at Drata, a continuous security and compliance automation company – where she oversees the go to market strategy, marketing pipeline and customer programs to drive high NPS and customer retention. Previously she was the CMO at SalesLoft and has held senior leadership and advisory roles at Adobe, Marketo, Alyce and G2.

Ashi Aber

Head of Technology Partnerships, Gong

Ashi is the Head of Technology Partnerships at The Gong technology ecosystem includes nearly 200 integration partnerswho build on top of Gong’s various APIs and harness the unique data Gong generates through its Revenue Intelligence platform. Ashi and his team are responsible for ensuring this ecosystem of tech partners continues to grow, further strengthening Gong’s position as the leader in the market and ultimately providing maximum value to its customers.

Before joining Gong over seven years ago, Ashi spent more than a decade in various roles within the diamond trade, an experience he credits to developing thick skin, but more importantly, real-life sales and business development skills. Ashi holds a BA and MA in History.

Meg Baldini

VP of Corporate Development, Procore

Meg Baldini is the VP of Corporate Development for Procore Technologies, where she is responsible for managing venture investments, M&A, strategic partnerships, and the Procore marketplace. Meg joined Procore from Human Ventures Partners, a startup studio in NYC, and Dataminr, where she focused on corporate strategy and finance. Prior to working in tech, she worked in consulting at Cornerstone Research.


Code of Conduct

All attendees and event participants are expected to abide by our code of conduct.