Hyperscalers / AWS

Crossbeam AWS

Connect what AWS knows to the rest of your ecosystem

Crossbeam puts AWS insights alongside your partner data, so your team and your agents can prioritize, open, and close more AWS pipeline.

AWS Lead Enrichment Early access

Know which AWS leads to work first

The AWS Lead Enrichment integration brings AWS's program eligibility, solution fit, and more into Crossbeam, right next to your partner overlaps, so you can see where AWS and your partners are already lined up.

Read the guide

From AWS: Eligible Programs

Know which AWS programs an account qualifies for

See program eligibility on every enriched account before your team picks a co-sell motion.

→ Choose the right co-sell motion from day one

From AWS: Solution fit

See what AWS expects each account to buy

AWS tags each account with the solution category and sub-category it's likely to buy in, plus a score for how strong that signal is.

→ Know what each account is in the market for before the first call

Plus more fields from AWS
Lead Readiness Marketplace Engagement Segment Industry Region Company Size

AWS flags your best-fit leads, and your ecosystem shows you the best way in

  1. 01Filter enriched accounts by eligible AWS programs and solution score
  2. 02See which partners already sell into each account
  3. 03Work the shortlist first, with a warm path in
Crossbeam MCP + AWS MCP

One prompt, with answers from AWS Partner Central and Crossbeam together

Connect both MCPs to the same AI client or agent. Whether a rep types the prompt or an agent runs it on a schedule, it pulls the AWS opportunity and the partner context behind it into a plan your team can act on.

From AWS Partner Central

Which co-sell opportunities are stalled or at risk, and why

From Crossbeam

Which partners can help, what they share about the account, and the contacts they know

From your agent

A close plan for each deal, ready for the rep to act on

See how the two MCPs work together

Heading to re:Invent? Let's talk about what Crossbeam and AWS can do for your partner motion

Book time

Questions

For the AWS Lead Enrichment integration, AWS Partner Central will show up as an Offline Partner, so you can map your accounts against it like any other partner.
The AWS Open Data Partner shows which of your accounts are AWS customers, based on publicly sourced data that Crossbeam maintains. AWS Lead Enrichment comes from AWS itself: for leads you submit in AWS Partner Central, it adds AWS's own view of each account, including program eligibility, solution fit, readiness, and marketplace engagement. Use the Open Data Partner to decide which leads to submit, then use the enriched fields to prioritize them.
Connect both to the same AI client, like Claude. The Crossbeam MCP is available on every Crossbeam plan for users with a Full Access or Sales seat (Crossbeam MCP docs). The AWS MCP needs a Partner Central account linked to an AWS account with Partner Central permissions (AWS MCP docs).
The AWS Lead Enrichment integration is currently in early access. Reach out to the Crossbeam team for more information.