Ecosystem-Led Growth (ELG) is the go-to-market motion that focuses on partner ecosystems as the primary way to attract, convert, and grow customer relationships.

The power of ELG

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth.
The customer relationships it generates have higher contract values, close faster, see higher win rates, and expand more meaningfully over time.

The stats behind Ecosystem-Led deals:
+
00
53
%
53
More likely to close
+
00
46
%
46
faster time to close
+
00
58
%
58
less likely to churn

Transform your funnel with ELG

Target

Identify new addressable market via your ecosystem

30,000

companies prioritize with data

Engage

Uncover new pipeline with Ecosystem-Qualified Leads

53%

ELG opps are 53% more likely to close

Differentiate

Segment and personalize based on  ecosystem signals and insights

48%

ELG deals have 48% larger ACV

Acquire

Accelerate deals with ecosystem motions and recommended plays

46%

Deals close 46% faster using ELG playbooks

Retain

Drive retention with “better together” partner value

58%

ELG-sourced customers are 58% less likely to churn

Expand

Build additional value for the customer with relevant partner offerings

48%

ELG deals have 48% larger ACV

Target

Identify new addressable market via your ecosystem

Engage

Uncover new pipeline with Ecosystem Qualified Leads

Differentiate

Segment &  personalize based on  ecosystem signals and insights

Acquire

Segment &  personalize based on  ecosystem signals and insights

Retain

Drive retention with “better together” partner value

Expand

Build additional value for the customer with relevant partner offerings

30,000

companies prioritize with data

53%

MORE LIKELY TO CLOSE ELG OPPS.

48%

Larger ACV WITH
ELG DEALS

46%

faster close time using ELG PlayBooks

58%

MORE LIKELY TO CLOSE ELG OPPS.

48%

Larger ACV WITH ELG DEALS

ELG Playbooks

How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own

Gong and Chili Piper’s new integration gives their customers’ sales cycle a kick; co-selling it is their own secret ingredient for accelerating deals.

Stop Increasing Your Sales Activities. With ELG, You Need Fewer Opportunities to Hit Quota

Using traditional sales tactics in. down market, you need 125% more open opportunities to hit quota. Using ELG, sales teams need fewer open opportunities to hit quota thanks to an increase in win rate and ACV and a decrease in sales cycle length.

Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.

Are you speaking with the right stakeholder? What’s your prospect’s budget? These are questions partners in your ecosystem can help answer before you get on your first sales call.

Ecosystem-Led Marketing

9 Micro Co-Marketing Motions for Warming Up a Partnership

How to softly engage in a partnership before committing to a year-long co-marketing timeline.

The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

Mike Stocker’s partnership maturity curve can help you pinpoint when and why to flip your co-marketing from foundational to proactively driving integration adoption.

Crawl, Walk, Run: The Co-Marketing Framework That Will Keep You Sane

How Twitter, Unbounce, and Sendoso execute co-marketing campaigns that don't overwhelm their teams.

Ecosystem-Led Customer Success

Your Best Deals Could Come From Your Existing Accounts. Here are 3 Ways to Win With Customers.

We analyzed a cohort of 300 Crossbeam customers and learned that there’s $86 Billion in open opportunities on their existing accounts that their partners can help close. When sales cycles are long and costly, customer expansions and upsells could help you win more and spend less.

Want to Improve Activation Rates? It’s Time to Co-Onboard With Partners

Partners can help you boost activation rates among your customers. For example: Your tech partners can include your integration in their onboarding presentations and encourage adoption through in-app messaging.

How Gainsight leverages partner ecosystems to supercharge customer success

Discover how Gainsight leverages partner ecosystems to boost customer success, increase retention, and drive growth through integrations, ecosystem intel, and ELG event strategies.

Ecosystem Operations

ELG and the revenue team: How to break down silos so every GTM function wins

In a workshop at ELG Con, Pavilion’s SVP, Marketing and Growth Kathleen Booth led sales, marketing, customer success, and partnership leaders to envision a cross-functional ecosystem-led success story.

Your ELG buy-in playbook: How to bring your org’s key players on board

Leveraging an ecosystem to drive sales can only thrive as a joint effort with leadership and every GTM function. Here's some help to bring them onto Team ELG.

Measure and prove: How PartnerOps drives SaaS success

Get into the nitty-gritty of PartnerOps and learn how to define PartnerOps, establish your partner operations, track the right metrics, and leverage the right tech stack.

ELG Education

Photo of the book Ecosystem-Led Growth by Bob Moore
Ecosystem-Led Growth by Bob Moore

Get the best-selling book with all the real-world ELG playbooks from some of the best companies in the industry.

ELG Alliance

Ready to play an active role in shaping the future of Ecosystem-Led Growth? Join the movement along with 60+ other companies.

The Ecosystem-Led Growth Conference thumbnail
ELG Conference

Come collaborate in person with some of the best minds in Ecosystem-Led Growth at the marquee ELG Conferences in the US or in Europe.

ELG Certification

Learn how to build your own ELG chops with Crossbeam's Ecosystem-Led Growth certification.

Turn your ecosystem into your #1 revenue source

Instantly capture insights from your ecosystem in less than a minute.