Use Crossbeam and AWS Partner Central in your AI tools

Pipeline generation

Turn shared accounts into ACE opportunities

Crossbeam finds the prospects and open opportunities you share with a partner, filtered by segment. Partner Central creates the ACE opportunity from that context conversationally, with your explicit approval before any write executes.

Example prompt

"Pull the open opportunities we share with [Partner] in Crossbeam, then create an ACE opportunity in Partner Central for [Account]."

Deal acceleration

Catch at-risk deals and find who can move them

Partner Central's pipeline insights surface at-risk opportunities and where deals stall in stage progression. Crossbeam returns the partner-shared contacts at those accounts, ranked by role signals like decision maker, economic buyer, and executive sponsor.

Example prompt

"Ask Partner Central which of our ACE opportunities are at risk, then pull the partner-shared contacts for [Account] from Crossbeam."

Account intelligence

Get an opportunity summary next to your sharing status

Partner Central generates opportunity summaries covering stage, spend, and close date, plus a customer profile built from public information. Crossbeam shows what your org shares with AWS about the account and whether the partnership is active.

Example prompt

"Summarize the ACE opportunity on [Account] in Partner Central, then check what we share with AWS on that account in Crossbeam."

Co-sell execution

Match solutions and funding to the deal in front of you

Crossbeam recommends partners on an open opportunity, backed by signals like recent wins and long-term relationships. Partner Central cross-references your registered solutions against the opportunity's requirements and evaluates AWS funding programs with estimated amounts.

Example prompt

"For our open deal at [Account], ask Crossbeam which partners have recent wins there, then ask Partner Central which funding programs the ACE opportunity qualifies for."

Ecosystem building

Check your AWS co-sell motion against partner performance

Crossbeam reports the AWS partnership's overlap counts, open deals, win rate, and attributed revenue. Partner Central adds stage progression and closed-lost analysis across your ACE pipeline, so you can see where the co-sell motion needs work before your next planning cycle.

Example prompt

"Pull our AWS partner context from Crossbeam: overlaps, win rate, and attribution, then ask Partner Central for a closed-lost analysis across our ACE pipeline."