Operationalize your ecosystem data across GTM teams
Use Crossbeam to unify fragmented partner data with CRM and sales tools, creating the single source of truth your GTM team needs. Deliver the insights, automation, and attribution to move faster and convert more — fueled by rich ecosystem data that makes AI-driven GTM possible.
Join over 30,000 companies using Crossbeam to power RevOps precision and performance.
Bring partner data into your existing GTM stack
Crossbeam pushes Ecosystem Intelligence directly into the tools your teams already use.
- Merge partner data with CRM, internal systems, and other sales tools like Clay and Gong for clear visibility into account overlap, influence, and impact opportunities
- Align cross-functional teams on targets, pipeline health, and co-selling priorities
- Enable better planning and resource allocation with a full ecosystem view
Target the right accounts with the right partners
Create ultra-specific target account lists based on pipeline stage, ICP fit, or churn risk, then overlay with partner data to unlock new opportunities and automate high-value plays.
- Discover new opportunities in your current pipeline by matching your accounts against partner customers
- Trigger automated co-selling and expansion workflows the moment high-value overlaps become available
- Improve forecasting accuracy and territory planning with partner influence data layered into your segmentation
Improve velocity and win bigger deals
Turn partner relationships into revenue acceleration. Crossbeam helps RevOps teams deploy ecosystem data to shorten sales cycles by 46% and 2x ACVs.
- Prioritize top accounts with proven partner influence to focus sales efforts where they'll have the biggest impact
- Unstick stalled deals with partner intel, warm introductions, and influence from the right ecosystem connections
- Surface partner insights directly in your CRM so sales teams know which accounts to prioritize and when to engage
Accurately attribute partner activity to revenue
Crossbeam's Attribution engine tracks ecosystem influence across the entire customer journey, with insights delivered through our Performance Dashboard and CRM integrations that drive team adoption.
- Track partner sourced vs. influenced pipeline, attach rates, and win rates with automated attribution that flows directly into your existing reporting
- Drive ecosystem engagement across GTM teams with actionable insights delivered directly in their workflows
- Discover unique and actionable revenue insights that help your sales team sharpen their strategy
Fuel your AI strategy with second-party ecosystem data
Crossbeam makes your revenue operations data-ready for AI so you can automate smarter decisions and planning.
- Power AI models with real-time, proprietary partner signals to give RevOps teams 360 insights into their ecosystem and sales cycle
- Trigger automated workflows for account prioritization, alerts, and partner-sourced motions
- Enhance pipeline health scoring with second-party data that reveals true deal potential
Features built to make your sales team unstoppable
Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.
Surface your open pipeline and pinpoint the partners who can help you close faster.
Prove why your ecosystem deserves a role in your GTM strategy — backed by real, actionable data your revenue team can trust.
Connect your ecosystem data with CRM, Clay, and more to drive outreach, insights, and automation.
Bring ELG to life
Discover how sales teams can overcome GTM misalignment in 2025 using Crossbeam, Gong, and Clay integrations to drive pipeline, prioritize accounts, and prove partner influence.
Discover how to equip your sales team with real-time partner signals and ecosystem intelligence to qualify leads faster, boost outbound efficiency, and close deals 46% quicker. Learn the top plays in Slack to turn partner data into a revenue-driving advantage.
After years in sales operations, Don Otvos applied his eye for efficiencies to accelerate LeanData's revenue growth.
“I roll up to our Head of RevOps…My focus from day 1 has been making sure we have the right data and transparency for our team at Pigment to know which partners should be supporting us…In our first year, Partner-sourced accounted for 16% of Pigment’s new logo revenue. Since then, we’ve seen a 5-10% increased win rate on partner attached deals.”
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.