Resources
Check out resources on creating a quality ecosystem that grabs converts.
ELG Insider
Discover how ServiceNow, 360insights, and Crossbeam modernize partner marketing with ecosystem orchestration, AI-led workflows, and a unified Learn–Build–Activate model.
Discover how ServiceNow, 360insights, and Crossbeam modernize partner marketing with ecosystem orchestration, AI-led workflows, and a unified Learn–Build–Activate model.
Explore how Netskope built an ecosystem-led growth strategy that aligns sales reps and partners through actionable data. Using Crossbeam, Netskope automated account mapping, improved partner collaboration, and turned visibility into a repeatable revenue engine.
Explore how Netskope built an ecosystem-led growth strategy that aligns sales reps and partners through actionable data. Using Crossbeam, Netskope automated account mapping, improved partner collaboration, and turned visibility into a repeatable revenue engine.
Learn how Stripe is using Crossbeam’s Deal Navigator to shorten 9–12 month enterprise sales cycles, activate the right partners at the right time, and accelerate high-value opportunities.
Learn how Stripe is using Crossbeam’s Deal Navigator to shorten 9–12 month enterprise sales cycles, activate the right partners at the right time, and accelerate high-value opportunities.
Learn how to scale and optimize mature channel reseller programs into high-margin revenue engines. Discover advanced partner management strategies, tech stacks, cadences, and leadership tactics to drive partner-sourced growth.
Learn how to scale and optimize mature channel reseller programs into high-margin revenue engines. Discover advanced partner management strategies, tech stacks, cadences, and leadership tactics to drive partner-sourced growth.
Customer stories
When sales teams ignore partner programs, it’s often not about the value—it’s about the workflow. At Yotpo, Sara Pereda cracked the code by embedding high-signal partner data directly into Slack, where her AEs already worked. Her motion resulted in faster collaboration, better visibility, and 2x partner-sourced revenue. Here’s how she scaled impact.
When sales teams ignore partner programs, it’s often not about the value—it’s about the workflow. At Yotpo, Sara Pereda cracked the code by embedding high-signal partner data directly into Slack, where her AEs already worked. Her motion resulted in faster collaboration, better visibility, and 2x partner-sourced revenue. Here’s how she scaled impact.
Discover how Intellistack used a focused 3x3 partner strategy and Crossbeam’s ecosystem insights to boost partner-led revenue by 125%.
Discover how Intellistack used a focused 3x3 partner strategy and Crossbeam’s ecosystem insights to boost partner-led revenue by 125%.
Discover how JustCall uses Crossbeam ecosystem data to power product-led growth,cutting sales cycles from 60 to 35 days, boosting ACV by 66%, and driving 90% retention for customers with 2 or more integrations.
Discover how JustCall uses Crossbeam ecosystem data to power product-led growth,cutting sales cycles from 60 to 35 days, boosting ACV by 66%, and driving 90% retention for customers with 2 or more integrations.
Learn our step-by-step process for scoring ecosystem signals, building repeatable GTM motions, and driving faster, higher-value revenue through strategic partnerships in 2025.
Learn our step-by-step process for scoring ecosystem signals, building repeatable GTM motions, and driving faster, higher-value revenue through strategic partnerships in 2025.
Events
Join hapily, HubSpot and Crossbeam to learn how partner signals sharpen event selection, targeting, execution, and follow-up (all inside your existing GTM stack).
Join hapily, HubSpot and Crossbeam to learn how partner signals sharpen event selection, targeting, execution, and follow-up (all inside your existing GTM stack).
Join Bob Moore and Trevor Burnett as they break down how account mapping has evolved into a strategic dataset, and how insights are used across co-sell, reseller routes, and broader revenue motions.
Join Bob Moore and Trevor Burnett as they break down how account mapping has evolved into a strategic dataset, and how insights are used across co-sell, reseller routes, and broader revenue motions.
Three bold partner pros will pitch their most strategic initiatives to a panel of industry executives, competing for $1,750 in prizes, a featured podcast episode, and mentorship from top leaders.
Three bold partner pros will pitch their most strategic initiatives to a panel of industry executives, competing for $1,750 in prizes, a featured podcast episode, and mentorship from top leaders.
Product Updates
Discover how Crossbeam uses AI and data enrichment to match CRM records accurately, reduce false positives, and drive ecosystem intelligence.
Discover how Crossbeam uses AI and data enrichment to match CRM records accurately, reduce false positives, and drive ecosystem intelligence.
Crossbeam’s RevOps team built a real-time partner signal workflow using Crossbeam’s new Signals + Webhooks. When a partner opens or closes a deal, the workflow automatically alerts the account owner, enriches the account in CRM, and triggers timely outreach — all in about 15 minutes of setup. The result: reps act faster, conversations are more relevant, and ecosystem momentum directly feeds pipeline growth.
Crossbeam’s RevOps team built a real-time partner signal workflow using Crossbeam’s new Signals + Webhooks. When a partner opens or closes a deal, the workflow automatically alerts the account owner, enriches the account in CRM, and triggers timely outreach — all in about 15 minutes of setup. The result: reps act faster, conversations are more relevant, and ecosystem momentum directly feeds pipeline growth.
eBooks
Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.
Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.
Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.
Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.
Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.
Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.
Webinars
Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.
Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.
Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.
Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.
Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.
Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.
Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.
Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.
Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.
Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.
News
Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.
Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.
As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.
As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.
As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies
As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.