Keep, expand, and delight your customers with the help of your ecosystem
Crossbeam allows customer success teams to not only find and reduce churn risk, but also discover hidden opportunities to create happier and stickier customers through upsell, expansion, and integrations.
Join over 30,000 companies scaling their ecosystem with Crossbeam to uncover new opportunities and drive revenue growth
Stop churn before it starts
Customers who use at least one partner integration are 58% less likely to churn. Crossbeam makes it easy for customer success teams to:
- Identify which integrations are being adopted and work with partners to target similar accounts to create stickier, happier customers
- Discover where adoption is lagging and target those customers with custom enablement content
- Proactively intervene with targeted upsell and expansion plays based on integration data to help drive more recurring revenue
Increase renewal ACVs
Leverage joint customer overlaps with partners to co-develop solutions, increase product usage, and open doors to upsell opportunities.
- Identify buying trends and key use cases to help strengthen your joint value propositions and collaborate on co-sell expansion opportunities
- Equip your customers success team with integration adoption data so they can target and enable the right customers at the right time
- Use ecosystem data to identify upsell opportunities with your partners
Spot renewal opportunities where partners can drive growth
Empower your CSMs to prioritize opportunities where partner relationships can fuel expansion and accelerate renewals.
- Use ecosystem insights and signals to identify the right upsell opportunities, key contacts, and integration possibilities that drive higher renewal values
- Ensure no renewal opportunity misses partner leverage by showing CSMs which accounts have untapped partner connections
- Access all ecosystem insights and recommendations right from your CRM — no context switching required
Create targeted outreach that drives real results
Dynamic account lists built on partner overlaps allow CSMs to run highly relevant outreach and campaigns, improving engagement without spamming the entire customer base.
- Set up automated and customized sequences that enroll target accounts as soon as they become a customer of your partner
- Create impactful co-marketing events that target joint customer lists ripe for upsell and expansion opportunities
- Co-build joint enablement sessions with your partner that target joint customers with low integration adoption rates
Explore features built to make your customer success team unstoppable
Trade in your spreadsheets for Crossbeam’s pipeline matching engine to surface the most promising opportunities in your ecosystem.
Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.
Connect your ecosystem data with CRM, Clay, and more to drive outreach, insights, and automation.
Identify high-performing partners to accelerate current opportunities and replicate success across your ecosystem.
Bring ELG to life
Explore how FullStory improved its gross and net dollar retention by helping customers and prospects activate and adopt more integrations. Learn their three-step process for launching Ecosystem-Led Marketing campaigns using Crossbeam and Marketo.
Discover how Gainsight leverages partner ecosystems to boost customer success, increase retention, and drive growth through integrations, ecosystem intel, and ELG event strategies.
Partner data can help your product team invest in the right product and feature development work and help them hit their quarterly goals. For example: Pull partner data into your product team’s analytics dashboard so they can invest in the integrations that improve product usage.
“We have a significant focus on ensuring our clients maximize their digital experience investments. We leverage Crossbeam data to identify integration opportunities, drive joint solution opportunities, and confirmation of core value propositions. This has had a direct result in improving client retention and client expansion of our digital experience intelligence solution.”
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.
See how strategic partners HubSpot and Google teamed up to develop and launch a go-to-market strategy for their Ads Optimization Events tool.