Upcoming events

Stay up to date with upcoming events we're hosting or attending, and connect with our team on the ground.

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Virtual
Ecosystem Masters — Episode One: Winning Executive Buy-In
December 10, 2025

Three bold partner pros will pitch their most strategic initiatives to a panel of industry executives, competing for $1,750 in prizes, a featured podcast episode, and mentorship from top leaders.

Virtual
MasterClass EP29: How Account Mapping Fuels AI and Partner GTM
December 10, 2025

Join Bob Moore and Trevor Burnett as they break down how account mapping has evolved into a strategic dataset, and how insights are used across co-sell, reseller routes, and broader revenue motions.

Virtual
The ELG Advantage: Using Partner Data to Supercharge Your Event Strategy using Crossbeam, HubSpot, and hapily
December 17, 2025

Join hapily, HubSpot and Crossbeam to learn how partner signals sharpen event selection, targeting, execution, and follow-up (all inside your existing GTM stack).

Past events

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Building AI-driven GTM on second-party, partner data

We’re laying the foundation for AI-driven GTM, turning second-party partner data into a real-time advantage. Join our team to learn how Crossbeam AI can help you turn ecosystem insights into revenue.

ELG Summit 2025

The ELG Summit is the powerful moment of perfect alignment for GTM professionals, ecosystem pioneers, and AI innovators. It brings together partners, channels, products, and sales leaders to unlock exponential growth. 

Turning Channel Potential into Revenue Reality

On October 28th at 11:30am ET, learn how to recruit and activate resellers, validate and scale your channel program, and turn ecosystem data into revenue. 

Breaking Down Silos Between Partnerships and Sales

On October 16th at 10:30am CT, hear from Kevin Linehan, as he shares strategies for bridging the gap between partnerships and sales.

Accelerating Deals at Stripe with Crossbeam Deal Navigator

Join us for a behind-the-scenes look at how Stripe uses Crossbeam’s Deal Navigator to drive faster, bigger deals — powered by the partner ecosystem.

Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper

Gong, Crossbeam, and GTM leaders from LeadIQ and Chili Piper will walk you step-by-step through a real-world sales workflow designed to cut out friction, improve collaboration, and close deals faster.

How Crossbeam Is Building for the Future of AI-driven GTM

Join us for a live product walkthrough of the latest Crossbeam updates, including Generate Pipeline, Field Mapping, AI Chat, and more.

Crossbeam Camp Base

Join our expedition leaders to celebrate the launch of our brand new HubSpot + Crossbeam Certification, catch live demos of our new features, play games and (maybe) win some prizes.

AI & Automation for Partnership Success

Learn from Bob Moore, Greg Portnoy, and Kim Hacker the strategies and tools partnership leaders use to work smarter, scale faster and drive better results.

Build a Smarter Sales Playbook: Powered by Ecosystem Data

Join us for a fast-paced look at the newest features built for sales teams, including Deal Navigator, Performance Dashboard, Generate Pipeline (Beta), Deal Alerts (Beta), and New Navigation.

Ring the Gong: Optimize Your Sales Stack for Revenue Impact

Join us for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.

Introducing Deal Navigator and the Performance Dashboard

Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action. Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.

What's new in Crossbeam: elevate your GTM strategy

Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.‍

How to Drive More Qualified Leads with Clay and Crossbeam

Join experts from Crossbeam, Clay, Go Nimbly, and BEMO for a quick, high-impact webinar to learn how to integrate Crossbeam and Clay to boost your outbound efforts.

ELG Attribution in Crossbeam: Measuring What Matters

Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.

What's new in Crossbeam streamlined ecosystem insights

Senior Product Manager, Natasha Kupusovic and Product Marketing Manager, Adèle Quéméner, dive into the latest Crossbeam updates—like new fields in HubSpot’s Company object, enhanced activity tracking, multi-currency support, and more—and share how these improvements can help you drive more revenue.

Uncovering the Crossbeam Ecosystem Revenue Platform

Join us as we dive into Crossbeam’s latest product roadmap and give you exclusive insights into how our evolving solutions will help drive your Ecosystem-Led Growth and revenue goals in the coming quarters.

ELG Con London

Finally, an ecosystem event you can take the tube to, the first-ever Ecosystem-Led Growth Conference in the UK. Join 75 GTM execs at the beautiful Garden Museum in London for a day of networking, case studies, and insights on the eve of Pavilion's GTM EMEA Summit.

Crossbeam Product Drop: How to Turn Your Ecosystem Data Into Dollars

Introducing Crossbeam for Sales and much more in our new product drop: Fuel your funnel, speed up your deals, and unlock the full potential of your ecosystem.

The ELG Blend Webinar Series Vol. 2

Learn about when PLG and ELG can play nice, when they can’t, and how to grow your partner revenue by delicately balancing both.

The ELG Blend Webinar Series Vol. 1

Crossbeam CEO Bob Moore and Gainsight CEO Nick Mehta share a cup of joe and give you their view from the C-suite of Ecosystem-Led Growth’s power. See how Gainsight uses ELG across the company to dominate their market + get a preview of Bob’s new book: Ecosystem-Led Growth, published by Wiley.

Crossbeam Product Drop Webinar: New Features Worth Buzzing About

Join us as we explore account mapping with offline partners, how to exchange greenfield opportunities, how to accurately measure ecosystem presence, and more!

Connector Summit

The Connector Summit is for do-ers. Join the Crossbeam community of staff and customers for the most useful couple of hours of your week.

Supernode

The Conference for Ecosystem-Led Companies & Teams Supernode 2023

The State of the Partner Ecosystem 2023 Webinar

Join Crossbeam CEO Bob Moore and Director of Content Sean Blanda as they unveil the key takeaways from the 2023 State of the Partner Ecosystem report, including common salaries and KPIs.

4 Easy Account Mapping Wins

The market is down. Funding is hard to come by. The pressure is on for partnership professionals to demonstrate value. You don’t have time to mess around, it’s time to get to work.

Everything You Didn't Know You Could Do With Partner Data

Join Crossbeam Director of Growth Matt Nicosia and Senior Staff Writer Olivia Ramirez as they share how partner data can fuel your entire tech stack.

The Inside Track: How to Accelerate Crossbeam Onboarding for Your Partners

You’re up and running on Crossbeam — and now it’s time for your partners to connect with you and join your account mapping party. Why not make it easy on ‘em?

The State of the Partner Ecosystem 2022 Webinar

Join Crossbeam CEO Bob Moore and Director of Content Sean Blanda as they unveil the key takeaways from the 2022 State of the Partner Ecosystem report, including common salaries and KPIs.

Tech Ecosystem Maturity: How to Co-Sell Like a Supernode

In this session, we'll share co-selling learnings from conducting hundreds of Tech Ecosystem Maturity Diagnostics. We'll cover how to level up where you are, examples from successful co-selling workflows, and some bonus insights for other partnership motions.

The Inside Track: Top Partnership Plays from Gorgias' Chris Lavoie

Dive into Gorgias' Chris Lavoie's top plays for growing his tech partner program’s revenue by 30%. You'll learn how he uses Crossbeam, Slack, and some simple co-selling practices to make it easy for his partners to work with him.

The Inside Track: Crossbeam Security 101 with CISO Chris Castaldo

Join our Chief Information Security Officer Chris Castaldo for a 101-style breakdown of Crossbeam's security standards and data sharing controls.

The Inside Track: Get to Know Crossbeam's Salesforce App

Explore all the ways you can use Crossbeam's Salesforce App to get partner data into the hands of your sales team faster.

The 4 Levels of Tech Ecosystem Maturity

Get a sneak peek of Crossbeam’s Tech Ecosystem Maturity framework — the four maturity levels and the 20+ criteria to help you assess the current state of your tech partner program. Understand the tools, headcount, and workflows you need to grow your ecosystem and advance your career.

The 15+ Questions That Accelerate Co-Selling

We’re sharing the top questions your reps should be asking to accelerate deals and prevent missed opportunities. Plus, get tactics from industry experts to inspire repeatable and scalable co-selling motions with partners.

Demystifying Partnership KPIs: Know What to Measure & When

Put your account mapping data to work in the places your sales, marketing, and customer success teams work best. Learn how to get your partner data out of Crossbeam and into the tools powering your company.

No More Silos: 4 New ways to use Partner Data - Crossbeam

Put your account mapping data to work in the places your sales, marketing, and customer success teams work best. Learn how to get your partner data out of Crossbeam and into the tools powering your company.