Turn your CRM into an ecosystem revenue engine

Access unique ecosystem insights from your partners' CRMs to
uncover new opportunities, target the right accounts, and achieve your revenue goals.

Join over 30,000+ companies scaling their ecosystem with Crossbeam to uncover new opportunities and drive revenue growth

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Hubspot logoslack logo
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Hubspot logoslack logo
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The new way to go-to-market

The old GTM playbooks aren’t working. Ecosystem-Led Growth (ELG) isn't just another buzzword—it's a game-changing strategy transforming how companies attract, convert, and grow customer relationships by leveraging their partner ecosystems.

The stats behind Ecosystem-Led deals:
+
00
53
%
53
More likely to close
+
00
46
%
46
faster time to close
+
00
58
%
58
less likely to churn

Crossbeam powers Ecosystem-Led Growth

Demand generation

Build a stronger pipeline

Automatically surface mutual customer and prospect accounts from your partners and get a glimpse into their CRMs. Know what companies are buying and which deals are heating up so you can build higher quality pipeline.

Sales Acceleration

Target the right accounts

Make sure your teams are focused on the most promising prospects and opportunities with insights only your ecosystem can provide. Use AI to give reps the next best steps to take action.

Retention and Expansion

Keep customers longer

Identify your top performing partners to drive greater customer value. Uncover upsell opportunities and create product stickiness to keep your customers around longer.

NEW REVENUE CHANNELS

Break into new markets

Use ecosystem data to expand your ICP and addressable market by uncovering new territories, industries, and verticals.

They’re stepping up their sales game with Crossbeam

Your signals channeled to the right team with our Ecosystem Revenue Platform.
+
00
50%
%
50%
Increase in close rates for influenced deals vs. non-influenced
+
00
50%
%
50%
Total revenue influenced by partners
+
00
30%
%
30%
Increase in partner-influenced revenue growth
“While everyone wants to do account mapping and referral exchanges, it is simply not feasible for most SaaS companies like Gorgias to do it at scale without a tool like Crossbeam.”
Chris Lavoi
Sr Technology Partner Manager at Gorgias

Bring ELG to life

ELG Insider is the hub for the tactics and stories that help you drive revenue, grow your career, and stay ahead of the market with original research and analysis.
Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Successful ELG playbooks are built around four things at their core: tooling, data, buy-in, and the chain reaction between them that fuels accelerated growth.

ELG Idols: A channel sales leader’s 10 lessons for SaaS orgs transitioning to partner implementations

Strategic partnerships with SIs can be a game-changer for SaaS revenue growth. Bloomreach's Rachel Fefer shares important lessons for getting it right.

Ecosystem-Led Growth: The power of your partner ecosystem

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

Turn your ecosystem into your #1 revenue source

Instantly capture insights from your ecosystem in less than a minute.