In this installment of Crossbeam Explains, learn about tech, channel, and strategic partnerships.

If you’re a sales professional, your partners can help you close more deals faster. If you’re a partnerships professional, knowing which partners to team up with and why is critical to the success of your role and will inform your company’s long-term success.

With the right strategy in place, each type of partnership can help you increase revenue, improve retention, and make your product an indispensable part of your customers’ tech stacks.

—

Curious to learn more about tech, channel, and strategic partnerships? Check out our Partnerships 101 blog series here.

And get tactical advice for growing your partner program in our Partner Playbook.

Crossbeam is the world’s first and most powerful partner ecosystem platform trusted by more than 7,000 technology companies. We act as a data escrow service that finds overlapping accounts with your partners while keeping the rest of your data private and secure.