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This is the ELG Blend Webinar Series – where we share a coffee with those using Ecosystem-Led Growth at their companies to accelerate deals, expand into new markets, and convert data into untapped opportunities.

In this episode…

Typeform CRO Kristen Habacht and Crossbeam VP, Content Sean Blanda will discuss the ins and outs of combining your product-led growth motions with ELG. We’ll cover:

  • An ELG Conference preview
  • How companies like Typeform are driving 40% more revenue from their partners without hiring a bigger team
  • When ELG and PLG can co-exist, and when they can’t
  • Plenty of time for questions


Sean Blanda

VP of Content, Crossbeam

Sean Blanda has helmed Crossbeam’s content, brand, and events for more than four years. He has interviewed hundreds of GTM leaders to unpack the best practices that allow them to thrive.

Previously, he was the editor-in-chief of InVision and the director of Adobe’s 99U think tank and conference.

Kristen Habacht

CRO, Typeform

Kristen Habacht is the Chief Revenue Officer at Typeform, overseeing all revenue-related functions, including marketing, sales, success, and channel. With nearly two decades of experience growing and scaling revenue organizations, Kristen previously served as President and COO at Shogun, scaling product-led growth and raising their Series C. Kristen is a graduate of Bucknell University and sits on the board of GuideCX,, and Refined.