Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales

In this installment of Crossbeam Explains, learn about ecosystem-led sales, a sales strategy that provides your sales team with warm introductions and intel on your prospect without needing to send a single cold email.

The old way of doing sales simply isn’t cutting it. 53% of sales reps say they have trouble making their quota and sales teams are spending more time on cold outreach while driving less results.

Compare that to the outcomes of companies prioritizing ecosystem-led sales:

  • Highspot sees 60% larger deal sizes when partners are involved
  • RingCentral upsets 3X as frequently with partners
  • Census sees 34% higher annual contract value in deals with partners

For a more in-depth look at the stats behind ecosystem-led sales, check out our blog: Every Stat We Have That Proves the Value of Partnerships

Crossbeam is the world’s first and most powerful partner ecosystem platform trusted by more than 11,000 technology companies. We act as a data escrow service that finds overlapping accounts with your partners while keeping the rest of your data private and secure.


0:27 Why old sales tactics aren’t working

1:05 Introducing ecosystem-led sales

1:30 Ecosystem-led sales in practice (plus results)