The 2026 Crossbeam Guide to Co-Selling With Tech Partners
Learn how to turn your partner ecosystem into a real revenue engine.
This practical guide breaks down the five phases of successful co-selling:
- Phase 1: The adoption play
- Phase 2: The double win play
- Phase 3: The acceleration play
- Phase 4: The warm intro play
- Phase 5: The pipeline generation play
Discover how sales and partnerships teams can use Ecosystem Intelligence to uncover overlapping customers and prospects, activate partners in the sales process, and create repeatable co-selling motions that drive pipeline, strengthen partner relationships, and ultimately increase revenue.
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ELG co-sell toolkit
Access more co-selling resources
Bryan Naden, Director of Partnerships at GleanHow Glean built a Crossbeam-powered agent that mines partner signals daily and gives sales reps a complete account brief before they send the first email.
Discover how top channel leaders are transforming partnerships into revenue engines with AI, Ecosystem Intelligence, and integrated tech stacks.