The 2026 Crossbeam Guide to Co-Selling With Tech Partners

Learn how to turn your partner ecosystem into a real revenue engine. 

This practical guide breaks down the five phases of successful co-selling: 

  • Phase 1: The adoption play
  • Phase 2: The double win play
  • Phase 3: The acceleration play
  • Phase 4: The warm intro play
  • Phase 5: The pipeline generation play

Discover how sales and partnerships teams can use Ecosystem Intelligence to uncover overlapping customers and prospects, activate partners in the sales process, and create repeatable co-selling motions that drive pipeline, strengthen partner relationships, and ultimately increase revenue.

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ELG co-sell toolkit

Find the tools, frameworks, and content that help AEs and partner managers work together to source, accelerate, and close deals through the ecosystem.

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How Gong and NewEdge Turned Partnerships into Real Deals

Learn how Gong and NewEdge Growth used Ecosystem Intelligence to map shared accounts, accelerate deals, and drive real revenue, and how your sales team can apply the same ELG playbook.

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Atlassian’s Playbook for Multi-Partner Selling in the AI Era

Learn how Atlassian is modernizing multi-partner selling with better data, AI-ready processes, and ecosystem intelligence to orchestrate complex enterprise deals.

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How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion

Discover how Aircall and HubSpot turned a relationship-based partnership into a scalable co-selling engine using process, alignment, and Ecosystem Intelligence.

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