No More Silos: Crossbeam’s Integration Marketplace Is Here

Here at Crossbeam, we’ve spent the last three years laser-focused on creating the most popular and secure real-time partner ecosystem platform around. From the newest startups to Fortune 50 companies, Crossbeam data is fueling some of the world’s most successful partner ecosystems.

But what would happen if all of that ecosystem data could also empower the rest of the org chart—not only the partnerships team? 

Today we are rolling out the next phase of our Partner Cloud: the Crossbeam Integration Marketplace, a new ecosystem revenue accelerator. 

(Browse all available Crossbeam integrations here.)

Armed with partner data, partner leaders can now impact every part of the customer and partner journeys, take on new and powerful decision-making roles, execute on their growth strategies, and more accurately measure success.

Partner data that previously was only used for account mapping can now be routed to all kinds of services allowing partner professionals to support Sales, Customer Success, Marketing, and much more impacting all stages of the partner lifecycle.

Imagine… 

• Partner data for Communications: Pipe Crossbeam insights and activities outside of Crossbeam where you already work for continuous collaboration with partners.
• Partner data for Data Warehouses: Create transparency and enrich sales and marketing systems with automated access to partner data for analysis, decisions, and visualization.
• Partner data for Partner relationship management (PRMs): Automatically push partner data into PRMs for synchronized bulk deal registration and collaboration with partners in one organized place.

Crossbeam’s Partner Cloud can go beyond helping your organization engage with its partners — it can help you and your partners with all stages of the B2B go-to-market lifecycle. As a partner professional, you can now share your insights (and your partners’ insights) with your team to level up their work.

Including:

• Partner data for Marketing Automation. Send ultra-targeted campaigns to a list of your overlapping customers, opportunities, or prospects.
• Partner data for Customer Success. Give your CS team a bird’s-eye-view of your customer’s tech stacks so they can suggest the next integration and decrease churn.
• Partner data for Sales Engagement. Automatically flag accounts where a partner could deliver a warm intro and share it in your CRM of choice.

This is just the start. Keep an eye on our Integration Marketplace for even more integrations in the coming weeks. 

Browse the Integration Marketplace here

Or, navigate directly to the integration of your choice below:

Account-Based Marketing (ABM):

• Demandbase: Power ABM campaigns with insights on partner accounts from Crossbeam.
• RollWorks: Integrate partner data within your ABM strategy for improved account targeting, prioritization, and advertising.
• Terminus: Combine account overlap data with campaigns in Terminus to drive targeted integration adoption and more.

Automation:

• Tray: Automate your partner processes with the Tray.io’s low-code solution.
• Workato: Bring Crossbeam partner data into the Workato automation solution to kickoff workflows at scale. 
• Zapier: Push partner data everywhere with Crossbeam and Zapier.

Communications Software:

• Slack: Look up records, get alerts on new matches, and collaborate with Partners in Slack.

Customer Relationship Management (CRM):

• Salesforce: Add as a data source and then push partner data into our custom overlap object to conduct reporting.
• Workato Connector: Bring Crossbeam partner data into the Workato automation solution to kickoff workflows at scale.
• Zapier Recipes: Push partner data everywhere with Crossbeam and Zapier.

Customer Success:

• Gainsight: Infuse partner data into your customer experience intelligence.
• Medallia: Use partner data to identify up-sell and cross-sell opportunities and monitor customer health.

Data Privacy Management

• DataGrail: Automate access and deletion requests so you can stay compliant with GDPR, CCPA, and more.

Data Warehouse:

• Matillion: Operationalize your partner insights right from your Snowflake, Databricks, Redshift, Synapse, or BigQuery platform
• Snowflake: Export Crossbeam data into your Snowflake account to enrich systems, activate partner attribution, and more.
• Talend Stitch: Enrich your existing data warehouse with partner data for complete, clean, and uncompromised decisions.

Lead Enrichment and Registration:

• Torchlite: Pipe your partner data into Torchlite for centralized partner collaboration.
• Webinfinity: Review and distribute joint leads and opportunities directly from Crossbeam and into Webinfinity.

Marketing Automation:

• HubSpot: Quickly sync HubSpot data in Crossbeam for account mapping and leverage an iPaaS solution to trigger workflows and reporting.

Partner Relationship Management (PRM):

• PartnerPortal.io: Bulk register your leads in PartnerPortal.io using enriched partner data.
• Torchlite: Pipe your partner data into Torchlite for centralized partner collaboration.

Project Management:

• monday.com: Add partner ecosystem data into your monday.com boards.

Sales Engagement:

• Conversica: Automate and enrich your virtual assistant campaigns with partner data.
• RingLead: Scale the Impact of Your Partner Program with Automation.
• SalesLoft (coming soon): Accelerate Sales & Customer Engagement with Partner data in SalesLoft.

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