The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.

Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.

Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.

Crossbeam surveyed 125+ partnership professionals and produced a 35-page industry-defining report.

433 partnership professionals. 61 pages. One click. And it’s all yours.

46 pages of partner ecosystem trends and insights — all sourced from 173 professionals who are living and breathing B2B partnerships every single day.

Tired of your counterparts in sales and marketing getting the budget for software? We put together a guide for getting the tools you need.