Crossbeam For Channel Partners

Drive revenue through your channel partners

Find the right channel partner for every deal, eliminate channel conflict, and scale growth through your channel partner ecosystem.

Scale growth

Increase market coverage

Your new channel growth engine is ready and waiting. Leading channel programs around the globe are joining forces with their partners in Crossbeam to collaboratively account map, co-sell, and grow ecosystem revenue.

Scale efficiency

Eliminate channel conflict

Crossbeam removes conflict between partners and sales orgs by identifying overlapping targets when they’re still at the top of your funnel. Both sides keep their non-overlapping pipelines private and secure.

Scale success

Prioritize the leads that matter most

Get the partner-sourced leads and opportunities that meet your exact criteria. Create prioritized account lists with your partners and sales teams based on data-driven insights. You and your partner set the rules, and Crossbeam kicks off workflows when the data and the timing are just right.

Maintain control

Have total control with real-time data

Avoid false positives by only comparing data segments matching certain products, regions, sales reps, and more. Configure these rules on a partner-by-partner basis. Create email notifications or in-app alerts to notify you every time new overlaps are identified.

Image of open opportunities and custom Salesforce sharing settings.

Additional Features

Account mapping UI highlighting one particular overlap count.
Account Mapping

Trade in your spreadsheets and surface the most promising opportunities in your ecosystem with Crossbeam’s pipeline matching engine.

Crossbeam icon showing off other integrations
Integrations

Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.

Slack and Email notifications
Slack and alerts

Stay up to date on accounts and keep things moving by sending notifications where the work happens. Make moves faster with real-time notifications in Slack and email.

Greenfield feature callout showing UI of "New accounts for you" and "New accounts for your partner"
Greenfield

Identify, exchange, and pursue highly relevant leads that are not yet in your database.

Hear from an Ecosystem expert

“In Channel Partnerships it’s almost like you’re interviewing for a new salesperson each time [you’re vetting partners]. Crossbeam helps us look at how well they can do that job.”

John Smit
Former Senior Channel Sales Manager, Introhive

Bring ELG to life

ELG Insider is the hub for the tactics and stories that help you drive revenue, grow your career, and stay ahead of the market with original research and analysis.
6 Tips for Expanding Internationally Using Channel Partners

We spoke with REVIEWS.io to learn how they leaned on channel partners and their tech ecosystem to grow their customer base in Germany.

Vetting 100s of Channel Partners? Use This 4-Criteria Checklist to Speed Up The Process

See how the partnerships team at Introhive sorted hundreds of existing partnerships to validate which partners to invest in and which to deprioritize.

The Partner Playbook

The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.

Turn your ecosystem into your #1 revenue source

Instantly capture insights from your ecosystem in less than a minute.