The Conference for Ecosystem-Led
Companies & Teams
Supernode 2023
June 5-7, 2023 – San Diego, Ca.
What to Expect | Who’s Going? | Agenda | Speakers | Sponsors | Register
Agenda
Day 1
Monday, June 5th
Town and Country Resort:
7:00 p.m. – Welcome Reception
Day 2
Tuesday, June 6th
Town and Country Resort:
- 8:00 a.m. – Registration & Breakfast Open
- 10:00 a.m. – Keynote
- Bob Moore, Crossbeam – The Ecosystem-Led Growth Revolution
- 10:40 a.m. – Interview
- Sam Jacobs, Pavilion – The Future of GTM in an Ecosystem-Led World
- 11:30 a.m. – Track Sessions (choose one)
- Ecosystem-Led Sales: Catherine Brodigan, Intercom – Effective Co-Selling (Because You Have No Other Choice)
- Executive: Nicolas Vandenberghe and Alexis Petrichos, Chili Piper – How Chili Piper Became an Ecosystem-Led Company
- Partner Manager: Marco De Paulis, Ryder – Why You Should Always Give Value Before You Get It
- 12:00 p.m. – Lunch
- 1:10 p.m. – Track Sessions (choose one)
- Ecosystem-Led Sales: Michelle Geltman, Branch – Ways To Shift Your Sales Team’s Mindset
- Executive: Maureen Little, Okta – Building Influence to Drive Impact
- Partner Manager: Lizzie Chapman, AdRoll – How to Make Your Leadership Care About Ecosystem-Led Growth
- 1:50 p.m. – Track Sessions (choose one)
- Ecosystem-Led Sales: Ben Warshaw, RevOps to the Rescue: The Secret Ingredient to Scaling Your ELG Motion
- Executive: Andrew Lindsay, Microsoft – Navigating Uncertainty: AI, The Market, and How to Thrive
- Partner Manager: Andy Cochran, Drift – How to Clone Yourself
- 2:30 p.m. – Keynote
- Nick Gray, author: The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings
- 3:15 p.m. – Workshops (choose one)
- Lauren Rosenfeld and Erin Maloney, Crossbeam – Attribution FTW: How to Prove Your Value and Get the Credit You Deserve
- Jessica Mullin, Crossbeam – Using Crossbeam to Vet and Launch a New Integration That Crushes Your KPIs
- Justin Zimmerman, Partner Playbooks – How To Launch Multi-Partner Webinars That Drive 1000+ Registrants
- 4:35 p.m. – Workshops (choose one)
- Derek Safko, LeanData – LeanData + Crossbeam: Activate Your Partner Ecosystem Through Automation
- Matt Nicosia and Meg McGrath, Crossbeam – The Efficient Ecosystem: How to Vet and Source the Right Partners with Partnerbase + Crossbeam
- Vince Menzione, The Ultimate Partner – How to Break Into Massive Ecosystems (What They Don’t Teach You)
- 5:30 p.m. – Offsite Party: Punch Bowl Social San Diego presented by Partner Fleet
- Grab a bus from Town and Country to all of the karaoke, darts, pool, arcade games, and skee ball your heart desires. Warning: you may make a ton of new friends. Dinner provided.
Day 3
Wednesday, June 7th
- 8:00 a.m. – Registration & Breakfast Open
- 10:00 a.m. – Welcome + ELG in Practice
- 10:50 a.m. – Track Sessions (choose one)
- Ecosystem-Led Sales: Dave Goldstein, Braze – Ecosystem-Led Sales for the Enterprise. How Braze Leveled Up Its Alliances.
- Executive: MikeStocker, CallRail – 10 Partner Metrics Every Executive Ought to Know (And How to Move Them)
- Partner Manager: Alessandra Andrenacci, Dropbox DocSend – Programmatic Partner Distribution – Leveraging Verticalized Partner Programs
- 11:30 a.m. – Track Sessions (choose one)
- Ecosystem-Led Sales: Tobin Bennion, Snowflake – How Snowflake Does Customer-Centered Partnerships
- Executive: Blake Williams, Ampfactor – Minimum Viable Partnerships: How to Start Co-Selling Faster
- 12:00 p.m. – Lunch
- 1:10 p.m. – Track Sessions (choose one)
- Ecosystem-Led Sales: Brandon Balan and McKenzie Jerman, Bombora – We Replaced Our Mid-Market Sales with Ecosystem-Led Sales. This is What Happened.
- Executive: Sara Du, Alloy – How Top Partnership Leaders Get Integrations Built 2x Faster
- 1:50 p.m. – Track Sessions (choose one)
- Ecosystem-Led Sales: Jill Rowley (Stage 2 Capital), Allan Adler (Digital Bridge Partners), Kevin Kriebel (Drata) – Panel: ELG and the C-Suite
- Partner Manager: Braydan Young, Sendoso – The Wake Up Call: How to Get Your C-Suite to Care
- 2:30 p.m. – Keynote
- Polina Pompliano, The Profile – Taking Risks in Times of Uncertainty
- 3:15 p.m. – Workshops (choose one)
- Elizabeth Whalen, Crossbeam – 55 minutes to Account Mapping Mastery: The Tools + Workflows You Need
- Ellyn Dupuis and Ian Cugnière, Aircall – The Art of Going from 0 to 100 Partners
- Mike Vaccaro, Tray.io – How to Do More With Less: Automating your Partnership Motions
- 4:35 p.m. – Workshops (choose one)
- Lauren Rosenfeld and Erin Maloney, Crossbeam – Silky-Smooth Partner Collaboration Workflows You Should Steal
- Drew Lincoln (Crossbeam) and Mali R. Diez (Tray.io) – Bigger Deals that Close Faster: Using Partner Data to Crush Your H2 Revenue Goals
- Alina Loux and Melissa Sarver, Crossbeam – Sneak Preview: Take the Crossbeam Admin Certification Test
- 6:30 p.m. – Closing BBQ @ Town and Country
What to Expect
your people, all in one place
450+ GTM Leaders
A full campus of kindred spirits who are using their ecosystem to achieve the kind of jaw-dropping head-smacking results in sales, partnerships, and marketing that dreams are made of. Find your next mentor at the firepits, your next friend-for-life by the taco bar, and your next partner by the sunny outdoor cafe. See who’s going.
Choose your own adventure
3 Tracks. 30+ Speakers.
Tracks for Ecosystem-Led sales, leaders + executives, and for those still scaling their ecosystem. Oh, and there’s no “pay to play” here. Speakers are meticulously vetted by their ability to produce noteworthy results, not because of a sponsorship. Watch last year’s talks.
Like College, But Better
The World’s Best Ecosystem Education
Get your digital hands dirty with 12 tactical workshops on the tools and workflows that work from leaders who have been there before. That’s 55+ minutes of personalized instruction including plenty of time for questions and guidance.
Table for Four, please
Natural Networking
After the speaker sessions, you’ll have plenty of time to relax, unwind, or schedule meetings with your potential new partners. No need to rush — we’re on California time. Take advantage of the resort and explore the pool, three bars/restaurants, countless parties, meetups, and games. And on Tuesday, join us as we take over the Punch Bowl in downtown San Diego.
Who’s Going?
Decision Makers
81% of Supernode attendees are at the managerial level or above. Get to know the people in charge of greenlighting your next big partnership.
Select Attending Companies
“By far and away the most impactful conference I have attended in my career.”
— Supernode 2022 Attendee
Speakers (so far)
Full Speaker List
Adam Michalski, VP of Ecosystem, Crossbeam
Allan Adler, Managing Partner, Digital Bridge Partners
Alessandra Andrenacci, Head of Partnerships, DocSend, Dropbox DocSend
Alexis Petrichos, Director, Technology Ecosystem, Chili Piper
Alina Loux, Senior Manager of Customer Education, Crossbeam
Andrew Lindsay, Corporate Vice President, Microsoft
Andy Cochran, Head of Alliances, Drift
Ben Warshaw, Senior Manager, dbt Labs
Blake Williams, CEO, Ampfactor
Bob Moore, CEO, Crossbeam
Brandon Balan, Head of Channel Sales, Bombora, Inc.
Braydan Young, Chief of Alliances, Sendoso
Catherine Brodigan, Senior Manager, Global Partnerships, Intercom
David Goldstein, VP, Global Solutions Alliances, Braze
Derek Safko, Director of Partnerships, LeanData
Drew Lincoln, Mid-Market Account Executive, Crossbeam
Ellyn Dupuis, Director of Partnerships, Tray.io
Erin Maloney, Customer Success Specialist, Crossbeam
Ian Cugniere, Program Manager, App Marketplace, Aircall
Jessica Mullin, Senior Customer Success Manager, Crossbeam
Jill Rowley, GTM Advisor and LP, Stage 2 Capital
Justin Zimmerman, Partner Webinar Coach, partnerplaybooks.com
Latrice Barnett, Chief of Staff, Crossbeam
Lauren Rosenfeld, Customer Onboarding and Support Manager, Crossbeam
Lizzie Chapman, VP, Tech Partnerships and Channel, AdRoll
Mali R. Diez, Senior Strategic Partner Manager, Aircall
Marco De Paulis, Director, Ecommerce Partnerships, RyderEcommerce by Whiplash
Matt Nicosia, Senior Director of Growth, Crossbeam
Maureen Little, VP, Technology Partnerships, Okta
McKenzie Jerman, Director, Channel Partnerships, Bombora, Inc.
Meg McGrath, Strategic Customer Success Manager, Crossbeam
Melissa Sarver, Senior Director, Customer Success, Crossbeam
Michelle Geltman, Senior Director, Business Development, Branch.io
Mike Stocker, VP Partners, CallRail
Mike Vaccaro, VP, Global Partnerships & Alliances, Tray.io
Nicolas Vandenberghe, co-CEO, Chili Piper
Nick Gray, Author, The 2-Hour Cocktail Party
Sam Jacobs, CEO, Pavilion
Sara Du, CEO and co-founder, Alloy Automation
Tobin Bennion, Product Business Development, Snowflake
Vince Menzione, Founder, Ultimate Partnerships
FAQs
Everything you need to know
What’s the best way to get to Supernode?
Via Airplane – Town and Country is 10 minutes from the San Diego International Airport (directions).
Via Car – Attendees are welcome to park on-site for a reduced price of $15 per car/per day.
Where is Supernode taking place?
Town and Country Resort
500 Hotel Cir N, San Diego, CA 92108
Additional optional off-site venues and activities may also be scheduled.
Where should I stay?
While supplies last, Supernode attendees are eligible for a discounted room at the Town and Country. Book your stay using this link: https://book.passkey.com/e/50389175
How is Supernode accounting for COVID-19?
Supernode and Crossbeam will follow all local laws and health ordinances. This may include masking, vaccination requirements, or mandatory testing.
Is there a code of conduct?
Yes, you can read it here.
I can no longer attend the event. Will I be refunded?
Sorry, but we cannot refund previously purchased tickets. However, we will transfer tickets to a person of your choice before May 1. Email us at events@crossbeam.com to do so.
Are you accepting sponsors?
Yes! Sponsor kits are ready.
