Use Crossbeam and Wistia together in your AI tools

Account intelligence

Get the account picture with viewing behavior attached

Crossbeam shows which partners share the account, ranked by partner score, plus recent partner deals opened or closed won there. Wistia adds visitor data and engagement curves, so you know what identified viewers from the account have actually watched.

Example prompt

"Which partners share [Account] in Crossbeam, and what does Wistia’s visitor data show for identified viewers from [Account] on our [folder]?"

Pipeline generation

Find overlap prospects already watching your videos

Crossbeam pulls the prospects that overlap a partner’s customer list, segment by segment. Wistia’s visitor data shows which identified viewers at those companies have already engaged with your videos, so reps start where interest is real.

Example prompt

"Pull our prospects that are [Partner] customers from Crossbeam, then check Wistia’s visitor data for identified viewers from those companies this quarter."

Deal acceleration

Read the engagement curve, then bring a partner in

Wistia’s engagement curves show exactly where viewers drop off in the demo or webinar tied to an open deal. Crossbeam recommends partners on that opportunity, backed by signals like recent wins, long-term relationships, and missing contacts.

Example prompt

"Show me the Wistia engagement curve for [demo video] viewers from [Account], then ask Crossbeam which partners it recommends on that open opportunity."

Co-sell execution

Set up a partner webinar and register the right contacts

Crossbeam surfaces partner-shared contacts at your target accounts, ranked by role signals like decision maker, economic buyer, and executive sponsor. Wistia creates the webinar and registers those contacts, so the joint session fills with the right people.

Example prompt

"Get the partner-shared contacts for our top [Partner] overlap accounts from Crossbeam, then create a Wistia webinar for our joint session and register them."

Ecosystem building

Build a co-marketing Channel for your best partners

Crossbeam ranks your partners by overlap counts, win rate, and attributed revenue, so you invest in the relationships that move the number. Wistia creates the Channel and publishes the episodes that power the joint campaign.

Example prompt

"List our top 5 partners by attribution in Crossbeam, then create a Wistia Channel for our co-marketing series with [Partner] and publish the [folder] videos to it."