Crossbeam+Meta Ads

Bring Crossbeam and Meta Ads together in your AI tools

Crossbeam surfaces which partners share your accounts and where partner deals are opening and closing. Meta Ads creates and reports on the campaigns that reach those buyers. One prompt, not two tools.

Run your first AI workflow across both tools

Start with a prompt that brings Crossbeam and Meta Ads into the same conversation. Crossbeam brings the full partner picture: overlaps, performance, deal activity. Meta Ads brings your advertising engine: campaigns, ad sets, reporting, and A/B tests.

Pipeline generation
CrossbeamPartner

Turn shared prospects into a ready-to-review campaign

Crossbeam finds the prospects that overlap a partner's customer list, segment by segment. Meta Ads creates the campaign and ad sets for your co-marketing offer, so partner-sourced demand gets its own budget line.

Example prompt
"Find our prospects that are [Partner] customers in Crossbeam, then create a Meta Ads campaign and ad set for our [Partner] co-marketing offer."
Ecosystem building
CrossbeamPartner

Point ad budget at the partnerships that perform

Crossbeam ranks your partners by partner score, win rate, and attributed revenue. Meta Ads pulls detailed reporting on the campaigns behind each co-marketing push, so next quarter's spend follows the partnerships that actually convert.

Example prompt
"Rank our partners by attributed revenue in Crossbeam, then pull Meta Ads reporting for [campaign] to see how our co-marketing spend with [Partner] performed."
Account intelligence
CrossbeamPartner

Match partner deal lifts to campaign changes

Crossbeam reports recent ecosystem activity: partner deals opened, closed won, and greenfield wins at overlapping accounts. Meta Ads returns activity logs that mirror Ads Manager campaign history, so you can see what changed in the account before the lift.

Example prompt
"Show partner deals opened and closed won at our overlapping accounts this quarter in Crossbeam, then pull the Meta Ads activity log for [campaign] to see what changed first."
Co-sell execution
CrossbeamPartner

Test co-branded creative where partner win rates are highest

Crossbeam confirms a partnership is active and reports its win rate, deal size, and attribution, so you pick the co-brand worth testing. Meta Ads creates the A/B test that settles whether the partner's logo moves your numbers.

Example prompt
"Get [Partner]'s win rate and attribution from Crossbeam, then create an A/B test in Meta Ads comparing our co-branded creative with [Partner] against our standard ads."
Deal acceleration
CrossbeamPartner

Keep air cover on the deals a partner shares with you

Crossbeam pulls the accounts you share with a partner, filtered to open opportunities. Meta Ads edits the campaign and ad sets carrying your co-marketing message, so that segment keeps seeing you while deals are in flight.

Example prompt
"Pull our open opportunities shared with [Partner] from Crossbeam, then update the ad set on [campaign] in Meta Ads to keep that segment covered this month."

What each MCP server does before you pair them

Crossbeam

Crossbeam MCP

Your partner relationships and deal activity.

  • Every account a specific partner has a relationship with, and how strong it is
  • Whether a partner recently opened, closed, or won a deal on an account
  • Contacts a partner has shared, ranked by role: decision maker, economic buyer, executive sponsor, and more
  • Partners who fit your ecosystem based on shared accounts
  • Read-only: nothing here writes back to your CRM or to Crossbeam
Meta Ads

Meta Ads

MCP

Your Meta advertising engine: campaigns, reporting, and tests managed from a prompt.

  • Create and edit ads, ad sets, and campaigns
  • Pull detailed reporting to understand campaign performance
  • Create, manage, and retrieve A/B tests and conversion lift studies
  • Check signal health and dataset quality, and manage catalogs and product feeds
  • Review activity logs that mirror Ads Manager campaign history, and search Meta Business Help Center articles

Works with your stack

Crossbeam plugs into the AI tools and GTM systems your team already runs: query it from any MCP client, or sync ecosystem data straight into your stack.

Gemini

Bring Crossbeam ecosystem data into Gemini over MCP.

Perplexity

Answer account questions with Crossbeam data in Perplexity.

HubSpot

Enrich HubSpot records with partner overlap and signals.

Sync co-sell overlap onto your Salesforce accounts.

Crossbeam
Slack

Get partner and deal signals delivered in Slack.

Snowflake

Pipe Crossbeam ecosystem data into Snowflake.

Cursor

Pull partner and account context into Cursor.

Mistral

Feed your partner ecosystem graph to Mistral agents.

Connect any MCP-compatible AI tool

Using another AI tool or custom solution that supports MCP connections? Our documentation walks through custom connector setup.

Read documentation

Crossbeam MCP is currently in early access for customers on Supernode and Enterprise plans.

Talk to our team

Frequently asked questions

Crossbeam MCP is in Limited Availability and is enabled by default for customers on Supernode and Enterprise plans. Connect it at mcp.crossbeam.com/mcp using OAuth with your Crossbeam credentials, and SAML SSO is supported. Not on one of those plans? Talk to our team.
There are native connectors for Claude, ChatGPT, and Glean, plus documented setups for Gong Agent Studio and custom connections like n8n, Microsoft Copilot, and LibreChat. Claude, ChatGPT, and Glean also support the partner tool's connector, so both servers run in one chat with no bridging work.
No. Crossbeam MCP is read-only: it reads ecosystem intelligence and returns it to your AI client. It can generate a shareable list link so you can jump into the UI, but no documented tool changes data in Crossbeam.
Use MCP when a person or an agent is asking questions in natural language and needs ecosystem context in the moment. Use the REST API for programmatic reads on your own schedule, and Webhooks when you want Crossbeam to push events to you as they happen. Most teams end up using more than one.
Your overlaps with one partner or across the whole ecosystem, a unified view of a single account with population membership and owner, partner health metrics like overlap counts, open deals, win rate and recency, ranked partner recommendations on an open opportunity, and recent ecosystem activity including partner deals opened, closed won, and greenfield signals. Access is scoped to your own Crossbeam permissions.
No. In supported clients it's a connector plus an OAuth login, with no code, no API keys, and no local install. The partner tool is added the same way, from your client's connector settings.
AI Chat lives inside Crossbeam and answers questions about your ecosystem there. MCP brings that same intelligence into the AI tool you already work in, alongside your other connectors. That's what makes pairings like this one possible in a single prompt.

Run Crossbeam and

Meta Ads

in the same prompt

Crossbeam MCP is currently in early access for customers on Supernode and Enterprise plans. Crossbeam is not affiliated with

Meta Ads

. Product names are the property of their owners.