Use Crossbeam and TikTok for Business in your AI tools

Pipeline generation

Turn partner overlap into a live campaign

Crossbeam finds the prospects you share with a partner, filtered by segment: customers, open opportunities, prospects. TikTok for Business handles campaign creation and audience targeting when you ask, so the segment your ecosystem validates becomes the segment your ads pursue.

Example prompt

"Pull our prospects that are [Partner] customers in Crossbeam, then create a TikTok campaign for [offer] with audience targeting shaped around that segment, and show me the setup before anything goes live."

Account intelligence

Get ad performance next to partner deal activity

Crossbeam reports recent ecosystem activity with a partner: deals opened, closed won, and greenfield wins. TikTok for Business pulls the performance report for the campaigns you ran alongside that partner, so spend and pipeline sit in one view.

Example prompt

"Show me recent deal activity with [Partner] in Crossbeam, then pull the TikTok performance report for [campaign] over the same period."

Deal acceleration

Shift budget toward the segments partners are winning

Crossbeam shows where a partner's recent closed won deals and open opportunities cluster. TikTok for Business can make budget adjustments and pause ad groups when you ask, so spend follows the segments your ecosystem is already converting.

Example prompt

"Show me [Partner]'s recent closed won deals in Crossbeam by segment, then ask TikTok to raise the budget on [campaign] for that segment and pause the ad groups that target everything else."

Ecosystem building

Check which co-marketing spend earns its budget

Crossbeam ranks each partner by overlap counts, win rate, and attributed revenue. TikTok for Business returns performance reporting and diagnostics for the campaigns tied to each partner, so budget conversations start from both sets of numbers.

Example prompt

"List our top 5 partners by attribution in Crossbeam, then pull TikTok performance reports for the [campaign] we ran with each one."

Co-sell execution

Prep a campaign review with the right people named

Crossbeam surfaces the partner-shared contacts at the account, ranked by role signals like decision maker, economic buyer, and executive sponsor. TikTok for Business brings the performance report and creative diagnostics for the campaigns you ran together, so the review opens with people and numbers ready.

Example prompt

"Before my review with [Partner], pull the partner-shared contacts from Crossbeam and the TikTok performance report for [campaign]."