Use Crossbeam and Semrush together in your AI tools

Account intelligence

Research a shared account's search footprint before you engage

Crossbeam shows which partners share the account, ranked by partner score, plus recent partner deals opened or closed won there. Semrush adds the account's SEO and traffic picture, so you walk in knowing both its ecosystem and its market visibility.

Example prompt

"Which partners share [Account] in Crossbeam, and what does Semrush show about [Account]'s organic visibility and traffic trend?"

Pipeline generation

Find overlapping prospects and size their competitive pressure

Crossbeam finds the prospects that overlap a partner's customer list, segment by segment. Semrush shows which of those companies are losing ground to competitors in search, a pain your pitch can speak to directly.

Example prompt

"Pull our prospects that are [Partner] customers from Crossbeam, then use Semrush to flag which ones are trailing their competitors in organic search."

Deal acceleration

Spot a competitive threat and bring the right partner in

Semrush surfaces the competitors gaining search visibility against an account you are working. Crossbeam recommends partners on that open deal, backed by signals like recent wins, long-term relationships, and contacts you are missing.

Example prompt

"Check Semrush for who is gaining search visibility against [Account], then ask Crossbeam which partners it recommends on my open opportunity there."

Ecosystem building

Vet suggested partners by their market visibility

Crossbeam suggests new partners for your ecosystem, with invite links ready to go. Semrush shows each candidate's traffic and search presence, so you prioritize the partners whose audience reach matches yours.

Example prompt

"Get Crossbeam's partner suggestions for us, then use Semrush to compare their traffic and search visibility so I can rank who to invite first."

Co-sell execution

Prep a co-sell call with contacts and competitive context

Crossbeam returns the partner-shared contacts at the account, ranked by role signals like decision maker, economic buyer, and executive sponsor. Semrush supplies the competitive traffic intelligence that makes your joint story land with them.

Example prompt

"Before my co-sell call on [Account] with [Partner], pull the partner-shared contacts from Crossbeam and summarize [Account]'s competitive search landscape from Semrush."