Use Crossbeam and Hightouch together in your AI tools

Pipeline generation

Build an activation-ready list from partner overlaps

Crossbeam finds the prospects you share with a partner, filtered by segment: customers, open opportunities, prospects. Hightouch is where that list meets the warehouse audiences your team already activates to GTM tools, so a partner-sourced list has somewhere to go.

Example prompt

"Pull our prospects that are [Partner] customers from Crossbeam, then check which of them are already in the audiences we activate through Hightouch."

Account intelligence

Get partner context next to your activation data

Crossbeam shows which partners share an account, ranked by partner score and win rate, plus recent partner deals opened or closed won there. Hightouch shows how that account is represented in the warehouse audiences your team syncs to GTM tools.

Example prompt

"Which partners share [Account] in Crossbeam, and which Hightouch audiences include [Account] today?"

Deal acceleration

Match partner recommendations to audiences in motion

Crossbeam recommends partners on an open opportunity, backed by signals like recent wins, long-term relationships, and missing contacts. Hightouch tells you whether that account sits in an audience being synced to your GTM tools, so the partner motion and the activation motion land together.

Example prompt

"For my open opportunity at [Account], get Crossbeam's partner recommendations, then check whether [Account] is in our [audience] sync in Hightouch."

Ecosystem building

Check partner performance before you activate a joint play

Crossbeam reports each partner's overlap counts, open deals, win rate, and attributed revenue, and suggests new partners with ecosystem-fit data. Hightouch holds the warehouse audiences you would run a first joint campaign against, so you pick the partner and the segment in one pass.

Example prompt

"List our top partners by attributed revenue in Crossbeam, then pull the Hightouch audiences we sync to [GTM tool] so I can scope a joint campaign."

Co-sell execution

Turn partner-shared contacts into an activated segment

Crossbeam returns the partner-shared contacts at an account, ranked by role signals like decision maker, economic buyer, and executive sponsor. Hightouch's MCP is documented as read and write, so your AI tools can ask it to route that list into the audiences feeding your GTM tools.

Example prompt

"Get the partner-shared contacts for [Account] from Crossbeam, then add them to our [audience] in Hightouch."