Crossbeam+Highspot

Bring Crossbeam and Highspot together in your AI tools

Crossbeam surfaces which partners share your accounts and where partner deals are opening and closing. Highspot brings the enablement content your team already relies on. One prompt, not two tools.

Run your first AI workflow across both tools

Start with a prompt that brings Crossbeam and Highspot into the same conversation. Crossbeam brings the full partner picture: overlaps, performance, deal activity. Highspot brings the enablement content your team keeps in one place.

Co-sell execution
CrossbeamPartner

Prep a co-sell call with the right contacts and content

Crossbeam returns the partner-shared contacts at the account, ranked by role signals like decision maker, economic buyer, and executive sponsor. Highspot supplies the enablement content that fits the conversation you are about to have.

Example prompt
"Before my co-sell call on [Account] with [Partner], pull the partner-shared contacts from Crossbeam and find content in Highspot that fits this audience."
Deal acceleration
CrossbeamPartner

Match a partner recommendation with the collateral to act on it

Crossbeam recommends partners on an open opportunity, backed by signals like recent wins, long-term relationships, and missing contacts. Highspot surfaces the content in your library that supports bringing that partner into the deal.

Example prompt
"Which partners does Crossbeam recommend on my open opportunity with [Account], and what Highspot content supports a joint story with [Partner]?"
Pipeline generation
CrossbeamPartner

Build a partner-sourced target list and arm it for outreach

Crossbeam finds the prospects that overlap a partner's customer list, segment by segment. Highspot pulls the enablement content your team already uses with that audience, so outreach starts with proof instead of a blank page.

Example prompt
"Pull our prospects that are [Partner] customers from Crossbeam, then find Highspot content we can use in outreach to that segment."
Account intelligence
CrossbeamPartner

Research an account and pull the story that fits it

Crossbeam shows which partners share the account, ranked by partner score, plus recent partner deals opened or closed won there. Highspot adds the content your team has for that account's industry and use case, so the research ends with something to send.

Example prompt
"Which partners share [Account] in Crossbeam, and what content do we have in Highspot for a [industry] buyer at this stage?"
Ecosystem building
CrossbeamPartner

Check your enablement coverage for the partners that win

Crossbeam reports each partner's overlap counts, win rate, and attributed revenue, so you can see which partnerships move the number. Highspot shows what enablement content exists for those partners, so coverage gaps are visible before the next launch.

Example prompt
"List our top partners by attributed revenue in Crossbeam, then check what content we have in Highspot for each one."

What each MCP server does before you pair them

Crossbeam

Crossbeam MCP

Your partner relationships and deal activity.

  • Every account a specific partner has a relationship with, and how strong it is
  • Whether a partner recently opened, closed, or won a deal on an account
  • Contacts a partner has shared, ranked by role: decision maker, economic buyer, executive sponsor, and more
  • Partners who fit your ecosystem based on shared accounts
  • Read-only: nothing here writes back to your CRM or to Crossbeam
Highspot

Highspot

MCP

The enablement layer: the content and sales guidance your team keeps in Highspot.

  • Connects your AI tools to the sales enablement content managed in your Highspot instance
  • First-party server, announced on Highspot's product page
  • No public technical docs yet: tool inventory, auth, and endpoint are not published
  • Confirm capabilities and access setup with Highspot before rolling out to your team

Works with your stack

Crossbeam plugs into the AI tools and GTM systems your team already runs: query it from any MCP client, or sync ecosystem data straight into your stack.

Gemini

Bring Crossbeam ecosystem data into Gemini over MCP.

Perplexity

Answer account questions with Crossbeam data in Perplexity.

HubSpot

Enrich HubSpot records with partner overlap and signals.

Sync co-sell overlap onto your Salesforce accounts.

Crossbeam
Slack

Get partner and deal signals delivered in Slack.

Snowflake

Pipe Crossbeam ecosystem data into Snowflake.

Cursor

Pull partner and account context into Cursor.

Mistral

Feed your partner ecosystem graph to Mistral agents.

Connect any MCP-compatible AI tool

Using another AI tool or custom solution that supports MCP connections? Our documentation walks through custom connector setup.

Read documentation

Crossbeam MCP is currently in early access for customers on Supernode and Enterprise plans.

Talk to our team

Frequently asked questions

Crossbeam MCP is in Limited Availability and is enabled by default for customers on Supernode and Enterprise plans. Connect it at mcp.crossbeam.com/mcp using OAuth with your Crossbeam credentials, and SAML SSO is supported. Not on one of those plans? Talk to our team.
There are native connectors for Claude, ChatGPT, and Glean, plus documented setups for Gong Agent Studio and custom connections like n8n, Microsoft Copilot, and LibreChat. Claude, ChatGPT, and Glean also support the partner tool's connector, so both servers run in one chat with no bridging work.
No. Crossbeam MCP is read-only: it reads ecosystem intelligence and returns it to your AI client. It can generate a shareable list link so you can jump into the UI, but no documented tool changes data in Crossbeam.
Use MCP when a person or an agent is asking questions in natural language and needs ecosystem context in the moment. Use the REST API for programmatic reads on your own schedule, and Webhooks when you want Crossbeam to push events to you as they happen. Most teams end up using more than one.
Your overlaps with one partner or across the whole ecosystem, a unified view of a single account with population membership and owner, partner health metrics like overlap counts, open deals, win rate and recency, ranked partner recommendations on an open opportunity, and recent ecosystem activity including partner deals opened, closed won, and greenfield signals. Access is scoped to your own Crossbeam permissions.
No. In supported clients it's a connector plus an OAuth login, with no code, no API keys, and no local install. The partner tool is added the same way, from your client's connector settings.
AI Chat lives inside Crossbeam and answers questions about your ecosystem there. MCP brings that same intelligence into the AI tool you already work in, alongside your other connectors. That's what makes pairings like this one possible in a single prompt.

Run Crossbeam and

Highspot

in the same prompt

Crossbeam MCP is currently in early access for customers on Supernode and Enterprise plans. Crossbeam is not affiliated with

Highspot

. Product names are the property of their owners.