Use Crossbeam and Heroku together in your AI tools

Account intelligence

See every partner on an account next to its product usage

Crossbeam shows which partners share the account, ranked by partner score, plus recent partner deals opened or closed won there. Heroku runs pg_psql against your Heroku Postgres database to pull the account's signups, activity, and plan data.

Example prompt

"Which partners share [Account] in Crossbeam, and what does our Heroku Postgres [database] show for their usage this quarter?"

Pipeline generation

Build a prospect list ranked by your production data

Crossbeam finds the prospects that overlap a partner's customer list, segment by segment. Heroku queries the Heroku Postgres database behind your product so you can rank that list by real signals like signups and recent activity.

Example prompt

"Pull our prospects that are [Partner] customers from Crossbeam, then rank them by [usage metric] from our Heroku Postgres [database]."

Deal acceleration

Catch a quiet trial and bring the right partner in

Heroku queries your Heroku Postgres data for open deals where trial activity has stalled. Crossbeam recommends partners on those accounts backed by signals like recent wins, long-term relationships, and contacts you are missing.

Example prompt

"Query our Heroku Postgres [database] for trial accounts with declining activity this month, then ask Crossbeam which partners have recent wins at those accounts."

Ecosystem building

Confirm which partnerships move your own revenue numbers

Crossbeam reports each partner's overlap counts, open deals, win rate, and attributed revenue. Heroku pulls the billing and subscription records from your Heroku Postgres database so you can check partner attribution against what accounts actually pay.

Example prompt

"List our top 10 partners by attribution in Crossbeam, then compare against subscription revenue for those shared accounts in our Heroku Postgres [database]."

Co-sell execution

Prep a co-sell conversation with contacts and account history

Crossbeam returns the partner-shared contacts at the account, ranked by role signals like decision maker, economic buyer, and executive sponsor. Heroku fills in your side from Heroku Postgres: what the account signed up for, used, and paid for.

Example prompt

"Before my co-sell call on [Account] with [Partner], pull the partner-shared contacts from Crossbeam and summarize the account's usage history from our Heroku Postgres [database]."