Crossbeam+Frontify

Bring Crossbeam and Frontify together in your AI tools

Crossbeam surfaces the partners and shared accounts behind your next co-marketing motion. Frontify serves the approved brand assets and guidelines that keep it on brand. One prompt, not two tools.

Run your first AI workflow across both tools

Start with a prompt that brings Crossbeam and Frontify into the same conversation. Crossbeam brings the full partner picture: overlaps, performance, deal activity. Frontify brings your brand: approved assets and the guidelines that govern how you use them.

Ecosystem building
CrossbeamPartner

Pick the co-marketing partners your data supports

Crossbeam ranks partners by overlap counts, win rate, and attributed revenue, so you invest co-marketing effort where the ecosystem data points. Frontify supplies the approved brand assets and guidelines the campaign will need from day one.

Example prompt
"List our top partners by attributed revenue in Crossbeam, then pull the brand assets from Frontify we would need for a joint campaign with [Partner]."
Pipeline generation
CrossbeamPartner

Build a joint campaign list with on-brand assets ready

Crossbeam finds the prospects you share with a partner, filtered by segment: customers, open opportunities, prospects. Frontify returns the approved brand assets and the guidelines that govern them, so the campaign targeting that list stays on brand.

Example prompt
"Pull our prospects that are [Partner] customers from Crossbeam, then get the brand assets and guidelines from Frontify for the co-marketing campaign page."
Co-sell execution
CrossbeamPartner

Prep a joint pitch with the right contacts and materials

Crossbeam returns the partner-shared contacts at the account, ranked by role signals like decision maker, economic buyer, and executive sponsor. Frontify provides the approved assets and brand guidelines to build the joint materials those contacts will see.

Example prompt
"Before our co-sell meeting on [Account] with [Partner], pull the partner-shared contacts from Crossbeam and the brand assets from Frontify for the joint deck."
Deal acceleration
CrossbeamPartner

Bring a partner into a deal with materials that match your brand

Crossbeam recommends partners on an open opportunity, backed by signals like recent wins, long-term relationships, and missing contacts. Frontify serves the brand assets and guidelines you need to put partner-facing materials together fast.

Example prompt
"Ask Crossbeam which partners have recent wins at [Account], then pull the approved assets from Frontify for a one-pager we can share with [Partner]."
Ecosystem building
CrossbeamPartner

Draft an ecosystem recap that follows your brand guidelines

Crossbeam reports recent ecosystem activity: partner deals opened, closed won, and greenfield wins. Frontify supplies the brand guidelines and assets so the recap you share with partners looks the way your brand team intends.

Example prompt
"Summarize this quarter's partner deals closed won from Crossbeam, then draft a partner newsletter using our brand guidelines from Frontify."

What each MCP server does before you pair them

Crossbeam

Crossbeam MCP

Your partner relationships and deal activity.

  • Every account a specific partner has a relationship with, and how strong it is
  • Whether a partner recently opened, closed, or won a deal on an account
  • Contacts a partner has shared, ranked by role: decision maker, economic buyer, executive sponsor, and more
  • Partners who fit your ecosystem based on shared accounts
  • Read-only: nothing here writes back to your CRM or to Crossbeam
Frontify

Frontify

MCP

Your brand layer: approved assets and guidelines on demand.

  • Serve approved brand assets from your Frontify library on request
  • Pull brand guidelines so copy and creative follow your brand rules
  • OAuth sign-in against your Frontify account
  • First-party server from Frontify, currently in beta (help.frontify.com)

Works with your stack

Crossbeam plugs into the AI tools and GTM systems your team already runs: query it from any MCP client, or sync ecosystem data straight into your stack.

Gemini

Bring Crossbeam ecosystem data into Gemini over MCP.

Perplexity

Answer account questions with Crossbeam data in Perplexity.

HubSpot

Enrich HubSpot records with partner overlap and signals.

Sync co-sell overlap onto your Salesforce accounts.

Crossbeam
Slack

Get partner and deal signals delivered in Slack.

Snowflake

Pipe Crossbeam ecosystem data into Snowflake.

Cursor

Pull partner and account context into Cursor.

Mistral

Feed your partner ecosystem graph to Mistral agents.

Connect any MCP-compatible AI tool

Using another AI tool or custom solution that supports MCP connections? Our documentation walks through custom connector setup.

Read documentation

Crossbeam MCP is currently in early access for customers on Supernode and Enterprise plans.

Talk to our team

Frequently asked questions

Crossbeam MCP is in Limited Availability and is enabled by default for customers on Supernode and Enterprise plans. Connect it at mcp.crossbeam.com/mcp using OAuth with your Crossbeam credentials, and SAML SSO is supported. Not on one of those plans? Talk to our team.
There are native connectors for Claude, ChatGPT, and Glean, plus documented setups for Gong Agent Studio and custom connections like n8n, Microsoft Copilot, and LibreChat. Claude, ChatGPT, and Glean also support the partner tool's connector, so both servers run in one chat with no bridging work.
No. Crossbeam MCP is read-only: it reads ecosystem intelligence and returns it to your AI client. It can generate a shareable list link so you can jump into the UI, but no documented tool changes data in Crossbeam.
Use MCP when a person or an agent is asking questions in natural language and needs ecosystem context in the moment. Use the REST API for programmatic reads on your own schedule, and Webhooks when you want Crossbeam to push events to you as they happen. Most teams end up using more than one.
Your overlaps with one partner or across the whole ecosystem, a unified view of a single account with population membership and owner, partner health metrics like overlap counts, open deals, win rate and recency, ranked partner recommendations on an open opportunity, and recent ecosystem activity including partner deals opened, closed won, and greenfield signals. Access is scoped to your own Crossbeam permissions.
No. In supported clients it's a connector plus an OAuth login, with no code, no API keys, and no local install. The partner tool is added the same way, from your client's connector settings.
AI Chat lives inside Crossbeam and answers questions about your ecosystem there. MCP brings that same intelligence into the AI tool you already work in, alongside your other connectors. That's what makes pairings like this one possible in a single prompt.

Run Crossbeam and

Frontify

in the same prompt

Crossbeam MCP is currently in early access for customers on Supernode and Enterprise plans. Crossbeam is not affiliated with

Frontify

. Product names are the property of their owners.