Crossbeam x Marketo Integration
Make Co-Marketing Easier
Using our Marketo integration, overlapping accounts automatically feed from Crossbeam into Marketo to create highly targeted lists for co-marketing campaigns.
Co-Marketing Initiatives
Tell “Better Together” stories and personalize outreach to your leads & prospects, leveraging the trust they’ve already earned as your partner’s customers.
Integration Announcements
Stay relevant and maximize launch effectiveness by targeting customers who have strong technographic fit within your partner ecosystem.
Related Article: Read how RollWorks executes excellent integration announcements
ABM Campaigns
Take co-marketing to the next level by using partner data to tee-up perfectly timed sequences that promote your better together stories across every touchpoint.
Related Article: Learn how Airship prioritizes ABM-sourced prospects with the Partner Impact Score Methodology
Webinar & Event Invites
Use Crossbeam to identify mutual contact lists for upcoming events, and then let Marketo take care of the rest. No more swapping of CSVs or rogue lead sharing; Crossbeam and Marketo keep campaigns organized and streamlined from kick-off to event wrap.
Related Article: Copy Jamf’s playbook for co-hosting webinars with partners
See More Integrations
Crossbeam keeps your teammates and partners happy with integrations into 25+ apps used by revenue teams of all sizes around the world.
Crossbeam is our power partner marketing tool, enabling us to seamlessly sync audiences to Marketo for our co-marketing campaigns.
Jen Lo
Marketing Operations Manager at Drift
Crossbeam is our power partner marketing tool, enabling us to seamlessly sync audiences to Marketo for our co-marketing campaigns.
Jen Lo
Marketing Operations Manager at Drift
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