Crossbeam x Marketo Integration

Make Co-Marketing Easier

Using our Marketo integration, overlapping accounts automatically feed from Crossbeam into Marketo to create highly targeted lists for co-marketing campaigns.

FOR Partner Marketers

Tell Better-Together Stories

Increase and accelerate win-ready leads for your sales reps by personalizing campaigns with partnership insights. Click below to see how it works in our quick two-minute tour:

FOR Partner Marketers

Tell “Better Together” Stories

Increase and accelerate win-ready leads for your sales reps by personalizing campaigns with partnership insights. Click below to see how it works in our quick two-minute tour:

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Co-Marketing Initiatives

Tell “Better Together” stories and personalize outreach to your leads & prospects, leveraging the trust they’ve already earned as your partner’s customers.

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Integration Announcements

Stay relevant and maximize launch effectiveness by targeting customers who have strong technographic fit within your partner ecosystem.

Related Article: Read how RollWorks executes excellent integration announcements

ABM Campaigns

Take co-marketing to the next level by using partner data to tee-up perfectly timed sequences that promote your better together stories across every touchpoint.

Related Article: Learn how Airship prioritizes ABM-sourced prospects with the Partner Impact Score Methodology

Webinar & Event Invites

Use Crossbeam to identify mutual contact lists for upcoming events, and then let Marketo take care of the rest. No more swapping of CSVs or rogue lead sharing; Crossbeam and Marketo keep campaigns organized and streamlined from kick-off to event wrap.

Related Article: Copy Jamf’s playbook for co-hosting webinars with partners

See More Integrations

Crossbeam keeps your teammates and partners happy with integrations into 25+ apps used by revenue teams of all sizes around the world.

Crossbeam is our power partner marketing tool, enabling us to seamlessly sync audiences to Marketo for our co-marketing campaigns.
Jen Lo
Marketing Operations Manager at Drift
Crossbeam is our power partner marketing tool, enabling us to seamlessly sync audiences to Marketo for our co-marketing campaigns.
Jen Lo
Marketing Operations Manager at Drift

Turn your ecosystem into your #1 revenue source

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