Bob Moore — CEO and Co-Founder, Crossbeam

Bob Moore sets the mission in motion, charting the course to Ecosystem-Led Growth. In this opening session, he’ll map the forces shaping GTM alignment and preview the plays that will define the future of revenue.

Bob Moore — CEO and Co-Founder, Crossbeam

Rob Greenlee — GTM Partnerships, Anthropic

Every great ecosystem play is powered by intelligence. See how AI is becoming the engine of alignment — connecting signals, surfacing intent, and accelerating growth at scale. This session reveals how AI transforms ecosystems into unstoppable revenue orbits.

Bob Moore — CEO and Co-Founder, Crossbeam

Maisa Fernandez — Dr. of Global Partner Marketing - Demand Strategy, ServiceNow

James Hodgkinson — SVP of Ecosystems, 360Insights

The channel is entering a new era of gravity. Industry leaders unpack how channel ecosystems are driving exponential scale, creating pull across markets, and shaping the next wave of growth. Leave with fresh strategies to harness their momentum.

Lindsey DeFalco —VP of Product, Crossbeam

Natasha Kupusovic —Sr. Product Manager, Crossbeam

Every great motion starts with a question: Which partner should we co-sell with to win this deal? Crossbeam AI turns questions like these into outcomes, connecting ecosystem signals, buyer intent, and the right prospects in perfect alignment. In this kickoff session, discover how AI becomes the gravitational force that unites your ecosystem and accelerates revenue growth.

Bob Moore — CEO and Co-Founder, Crossbeam

Jay McBain — Chief Analyst - Channels, Partnerships & Ecosystems, Omdia

Bob Moore and Jay McBain, one of the most recognized voices in channels and partnerships, turn up the heat in a Hot Ones–style challenge. As the wings get spicier, Jay shares unfiltered takes on AI, channels, VARs, and why CROs still miss the ecosystem shift.

Bob Moore — CEO and Co-Founder, Crossbeam

Komal Shah — Head of Global Partner Operations, Atlassian

Bharath Suryakanthan — Principal TPM, Atlassian

Atlassian’s ecosystem team lifts the curtain on multi-partner co-selling strategies that win. Discover how they align across partners, scale repeatable plays, and chart a winning course to revenue in 2026 and beyond.

Erin Bates — CRO, Crossbeam

Patrick Burke — Senior Manager, GTM Partnerships, Gong 

Blake Brock — Founder and COO, NewEdge Growth

Patrick and Blake will unpack how they aligned ICPs, ran high-impact joint events, and built repeatable playbooks for PE-backed SaaS companies. Learn how tech + solution partners can move beyond “good intentions” and execute ecosystem plays that generate pipeline, close deals, and prevent churn.

Alina Loux — Sr Manager of Customer Education, Crossbeam

Erin Bates — CRO, Crossbeam

Under constant pressure to hit numbers, retain top reps, and expand pipeline, sales leaders need more than brute force. They need alignment. In this session, we’ll chart the day-in-the-life of a sales leader harnessing Ecosystem Intelligence to keep their team on course — forecasting with confidence, uncovering hidden pipeline, and coaching reps to bigger, faster wins. You’ll leave with clear, tactical takeaways you can apply immediately to your own orbit.

Bob Moore — CEO and Co-Founder, Crossbeam

Kelly Sarabyn — Director, Technology Partner Programs, HubSpot

‍Nelson Wang — Founder, Partner Principles

Justin Zimmerman — Founder, Partner Playbooks