Scale channel sales
Crossbeam combines AI and second party data to help surface the right leads for each partner, prioritize high-fit accounts with propensity scores, and run co-selling plays that close deals.
Tactical resources for 360insights partners
Discover how ServiceNow, 360insights, and Crossbeam modernize partner marketing with ecosystem orchestration, AI-led workflows, and a unified Learn–Build–Activate model.
James Hodgkinson, SVP of Ecosystems at 360insights, and Maisa Fernandez, Dr. of Global Partner Marketing and Demand Strategy at ServiceNow, share fresh strategies to harness channel momentum.
Discover how top channel leaders are transforming partnerships into revenue engines with AI, Ecosystem Intelligence, and integrated tech stacks.
Build targeted lead lists with automated channel mapping
Stop playing Battleship with outdated spreadsheets and start focusing on hitting the right accounts at the right time. Crossbeam securely connects your CRM with your partners' — automatically surfacing strong relationships and co-selling opportunities within your ecosystem to accelerate pipeline.
• Generate real-time lead lists for each partner so your sellers can take action faster
• Pinpoint co-sell opportunities and align reps on the right deals
• Give partners instant visibility into where they can help close more revenue
Prioritize the right leads with built-in propensity scores
Not all leads are equal. We make sure you focus on the ones that matter most. Crossbeam analyzes real-time CRM data to predict which partners are best positioned to close each deal, so your channel teams can prioritize smarter and sell faster.
• Score and rank partner leads automatically to focus on high-converting opportunities
• Calculate and share propensity scores to increase referrals and deal execution
• Use Ecosystem Intelligence to know exactly who is best positioned to move each opportunity forward
Distribute leads with confidence and eliminate channel conflict
Crossbeam’s insights give visibility into ecosystem engagement so you can distribute leads strategically, prevent deal overlap, and ensure your ecosystem collaborates instead of competes.
• See which vendor or partner is already engaged with a target account or new lead
• Prevent at-the-buzzer deal registration by giving partners visibility into overlapping deals the moment they surface
• Track and attribute channel revenue at every stage to build trust and optimize partner investment
Run co-sell plays that actually convert
Crossbeam makes co-selling seamless by giving your sales teams and partners a shared view of target accounts, helping you collaborate on deals, drive pipeline, and track partner-sourced and influenced revenue with precision.
• Align with your channel partners on the right leads, while working from a single source of truth
• Engage partners early with AI-driven sales plays that eliminate guesswork and increase co-sell efficiency
• Keep co-selling workflows moving by making it easy to share insights, track progress, and remove deal roadblocks
Streamline your workflow with CRM and PRM integrations
Seamlessly integrate Crossbeam with your existing channel tech stack, including Salesforce, HubSpot, Snowflake, Pipedrive, and Microsoft Dynamics.
Streamline partner collaboration and lead/deal registrations with PRMs like Impartner, Mindmatrix, and PartnerStack. Our integrations ensure your entire channel ecosystem operates seamlessly and efficiently.
Access best-in-class data security
Share exactly what you need, and nothing you don’t. Crossbeam puts you in control of your data, ensuring security, trust, and transparency across your entire partner ecosystem.
Explore features built for
Trade in your spreadsheets for Crossbeam’s pipeline matching engine to surface the most promising opportunities in your ecosystem.
Connect your ecosystem data with CRM, Clay, and more to drive outreach, insights, and automation.
Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.
Collaborate on overlapping and non-overlapping accounts. Select your partner, grab your hot list, and get down to real-time collaboration.
“I’ve long been a strong proponent of working with both our channel partners and technology alliance partners. It’s about creating a 360° sales motion around our accounts—understanding not only what customers use from us, but also what they use from others and their broader technology strategy. Account mapping with Crossbeam is a key part of that.”
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.