Join us to learn how Partner Managers can elevate their role using partner data as their strategic advantage.

Kristen Kelly, Global Technology Alliances Director at Netskope

Thomas Edwards, Customer Education Specialist at Crossbeam

On January 15th, Netskope’s Global Technology Alliances Director, Kristen Kelly will share how Partner Managers can move beyond warm intros and guide more strategic sales motions using Crossbeam data.

Learn which partner signals matter, how to interpret them, and how to lead higher-impact conversations throughout the sales cycle.

In this session, we’ll explore:

• Why handoff-style motions limit partner-led revenue
• How Partner Managers can stay engaged throughout the sales cycle
• The Crossbeam data signals that matter most (and how to interpret them)
• How to turn overlaps, intent, and account movement into actionable partner plays
• What meaningful, high-value partner conversations look like in practice

Afterward, connect with peers in small-group discussions to share experiences, challenges, and practical tactics.

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