Crossbeam for Workday partners
Scale channel sales with Workday’s data
The easiest way to build, prioritize, and activate your channel pipeline with Workday.

Crossbeam combines AI and second party data to help surface the right leads for each partner, prioritize high-fit accounts with propensity scores, and run co-selling plays that close deals.
Tactical Resources for Workday Partners
Nearbound Daily #551: Why Workday Is Expanding Its Partner Ecosystem

According to Roman Kirsanov, Workday, a leading SaaS company with $7.3Bn in annual revenue and $21 billion in revenue backlog, made partner transformation its top 5 strategic priority.

Workday's AI Agent Partner Strategy: A 2026 Channel Transformation
Discover how Workday’s AI Agent Partner Network, Google/AWS integrations, and ecosystem-first moves are redefining channel partnerships and value in 2026.
How Workday's Partner-First Shift Accelerated $600M in New ACV: An Ecosystem Case Study
Discover how Workday's 2025 move to a partner-first, AI-powered ecosystem model drove $600M in new ACV, 500+ partners, and the data-led GTM shift powering 2026 growth. Explore this B2B partnership case study.
How Workday Partners Can Accelerate Ecosystem Revenue in 2026
Learn how Workday partners can accelerate ecosystem revenue in 2026 by leveraging multi-cloud AI solutions, account mapping, co-selling, and automation. Explore practical tactics and strategic insights for channel leaders using Crossbeam.
How Crossbeam Helps Workday Partners Drive Revenue
Real-time Channel Mapping
Build targeted lead lists with automated channel mapping
Stop playing Battleship with outdated spreadsheets and start focusing on hitting the right accounts at the right time. Crossbeam securely connects your CRM with your partners' - automatically surfacing strong relationships and co-selling opportunities within the Workday ecosystem to accelerate pipeline.

• Generate real-time lead lists for each partner so your sellers can take action faster

• Pinpoint co-sell opportunities and align reps on the right deals

• Give partners instant visibility into where they can help close more revenue

Accurate Propensity Scores
Prioritize the right leads with built-in propensity scores
Not all leads are equal. We make sure you focus on the ones that matter most. Crossbeam analyzes real-time CRM and Workday's ecosystem data to predict which partners are best positioned to close each deal, so your channel teams can prioritize smarter and sell faster.

• Score and rank partner leads automatically to focus on high-converting opportunities

• Calculate and share propensity scores to increase referrals and deal execution

• Use Ecosystem Intelligence to know exactly who is best positioned to move each opportunity forward

Reduced Channel Conflict
Distribute leads with confidence and eliminate channel conflict
Crossbeam’s insights give visibility into ecosystem engagement so you can distribute leads strategically, prevent deal overlap, and ensure your ecosystem collaborates instead of competes.

• See which vendor or partner is already engaged with a target account or new lead

• Prevent at-the-buzzer deal registration by giving partners visibility into overlapping deals the moment they surface

• Track and attribute channel revenue at every stage to build trust and optimize partner investment

Seamless Co-selling Collaboration
Run co-sell plays that actually convert
Crossbeam makes co-selling seamless by giving your sales teams and partners a shared view of target accounts, helping you collaborate on deals, drive pipeline, and track partner-sourced and influenced revenue with precision.

• Align with Workday and other partners on the right leads, while working from a single source of truth

• Engage partners early with AI-driven sales plays that eliminate guesswork and increase co-sell efficiency

• Keep co-selling workflows moving by making it easy to share insights, track progress, and remove deal roadblocks

Effortless Connectivity
Streamline your workflow with CRM and PRM integrations
Seamlessly integrate Crossbeam with your existing channel tech stack, including Salesforce, HubSpot, Snowflake, Pipedrive, and Microsoft Dynamics.

Streamline partner collaboration and lead/deal registrations with  PRMs like Impartner, Mindmatrix, and PartnerStack. Our integrations ensure your entire channel ecosystem operates seamlessly and efficiently.
Enterprise-grade Data Control
Access best-in-class data security
Share exactly what you need, and nothing you don’t.

Crossbeam puts you in control of your data, ensuring security, trust, and transparency across your entire partner ecosystem.
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Explore features built for

Account mapping UI highlighting one particular overlap count.
Account Mapping

Trade in your spreadsheets for Crossbeam’s pipeline matching engine to surface the most promising opportunities in your ecosystem.

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Integrations

Connect your ecosystem data with CRM, Clay, and more to drive outreach, insights, and automation.

Crossbeam Copilot callout
Crossbeam Copilot

Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.

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Shared Lists

Collaborate on overlapping and non-overlapping accounts. Select your partner, grab your hot list, and get down to real-time collaboration.

Hear from an Ecosystem expert

“In Channel Partnerships it’s almost like you’re interviewing for a new salesperson each time [you’re vetting partners]. Crossbeam helps us look at how well they can do that job.”

John Smit
Former Senior Channel Sales Manager, Introhive

Turn your ecosystem into your #1 revenue source

Instantly capture insights from your ecosystem in less than a minute.