Crossbeam vs. PartnerTap
The Best Choice for Channel Growth
Crossbeam is the market-leading product in its category, with unmatched customer references, security, and ROI. Read on to understand its specific advantages against narrow channel tools like PartnerTap.
Join over 30,000 companies scaling their ecosystem with Crossbeam to uncover new opportunities and drive revenue growth
Crossbeam Advantages
When comparing Crossbeam to less established channel solutions like PartnerTap, there are a number of key factors to consider. Below are the inputs that have caused over 30,000 companies to choose Crossbeam.
Advantages
Crossbeam for Sales on Connector
Unlock ecosystem insights and playbooks right where your sellers work every day.
$300 per seat/year
What You Get
- Full Crossbeam for Sales access per seat
- Crossbeam Copilot (Available Copilot apps for Connector include: Chrome, Salesforce, or HubSpot)
- Deal Navigator
- Messaging
- Crossbeam for Sales Slack App
- Personalized Deal Alerts
Requires Crossbeam Connector plan
Crossbeam for Sales on Supernode
Drive strategic decisions and maximize seller productivity and efficiency by putting ecosystem data where you need it.
Custom
Everything in Connector, plus:
- Crossbeam Copilot (all available apps in Connector, plus Gong and Outreach)
- Deal Attribution
- Dedicated CSM
- Customized Ecosystem Enablement
Requires Crossbeam Supernode plan
Compare Crossbeam for Sales Seats
Crossbeam for Sales seats allow sellers to access valuable insights about their ecosystem and act on those insights to close bigger deals, faster. With a Sales seat, sellers can see partner data about accounts inside of CRM platforms, via browser extensions and other tools, receive notifications and alerts, exchange messages with partners and account owners, manage co-selling workflows and templates, and track attribution. Here’s a quick comparison between the Connector and Supernode tiers:
Start co-selling
Give sellers access to proprietary Ecosystem Intelligence where they already work every day
Research accounts easier by automatically having partner overlap data handy in your CRM and sales tools
Ecosystem Intelligence provides signals to help sellers personalize outreach and identify the best contacts to reach out to
Access relevant actions sellers can take based on partner status and contextual insight
Get ecosystem insights
Use daily and weekly targeted notifications to help engage partner accounts and be notified of new EQLs and relevant target account activity
Reps can curate a view of the best accounts to target based on partner overlaps and open opportunities or prospects.
Create, save, and favorite target account lists to easily collaborate with SDRs, partner managers, or partners directly
Take action
Keep communications flowing with partner accounts by leveraging our in-app messaging capabilities
Leverage Slack commands to get deal insights quickly and dive into ways to get deals moving by communicating directly with partners and account owners
Easily gather intel from partner accounts with pre-built and customizable co-selling templates
Configure exactly how you’d like seller requests to be sent to partner accounts and who has access
Measure and track the actions, introductions, deals, and upsells influenced by your partner ecosystem
Additional support
Our team of experts will ensure your sellers are enabled and ready to leverage ecosystem insights to get deal across the line
Ecosystem-Led Growth
The GTM strategy accelerating channel success
Ecosystem-Led Growth (ELG) is the go-to-market strategy that focuses on partner ecosystems as the primary way to attract, convert, and grow customer relationships.
And the stats speak for themselves. Channel partners executing ELG through Crossbeam are driving more revenue faster—not by reinventing the wheel, but by integrating Ecosystem Intelligence into each stage of the funnel to accelerate their current motions.
Learn more about ELG. Get Bob Moore’s best-selling book,
Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships
The Crossbeam Network
Over 30,000 companies and some of the world’s strongest ecosystems trust Crossbeam as the epicenter for their Ecosystem-Led Growth strategy.
Why? As the largest and highest quality network of companies in the world, customers can easily find, connect with, and nurture new partners to quickly and efficiently grow their ecosystem revenue.
At the frontlines of AI and innovation
Crossbeam is constantly delivering new, innovative features that empower our community to better work with partners and sales teams. With the most robust APIs in the market, Crossbeam can help you build and connect the workflows that fit your current processes and tech stack.
For example, with Copilot, you put the power of your ecosystem in the hands of your revenue teams. Access proprietary Ecosystem Intelligence and AI-generated insights in the tools you work from every day to close bigger deals, faster.
The best part? You can connect it to the sales and marketing platforms you work from every day — like Salesforce, HubSpot, Chrome, Gong, and Outreach — so you can reap the benefits of your partner ecosystem in the exact moments you need them.
Enterprise-level security and compliance
Your security is our top priority. With iron-clad protections, Crossbeam ensures that your ecosystem data remains secure and controlled while enabling meaningful collaboration with your partners.
Crossbeam customers benefit from GDPR, SOC 2 Type II compliance, and more. Check out our Security Portal to learn the high-level details for several of the frameworks, regulations, and certifications that apply to our company and its products.
Custom data-sharing controls for channel programs
Share the data you want to share at the partner and program levels. Unlike PartnerTap, Crossbeam offers extremely granular, enterprise-level data sharing features to ensure that the right people have access to the right data at the right time. Define exactly what accounts you want to upload on Crossbeam by defining "Populations” or limiting import settings.
What channel leaders say about Crossbeam
4.8/5 Stars on G2
Leader in Partner Management & Account Mapping
