Crossbeam turns your partner data into pipeline and revenue
Working together is easy. Sharing data isn’t. Crossbeam changes that with secure Account Mapping, a layer of intelligence, and automated workflows that turn your partner network into your most powerful growth engine.
When companies work together, their data often doesn’t
Crossbeam is the leading Ecosystem Revenue Platform, offering secure account mapping with your partners. Effortlessly build your partner ecosystem, generate Ecosystem Intelligence, identify opportunities, take action, and track partner attribution all within a single, powerful platform.
When companies work together, their data often doesn’t
Crossbeam is the leading Ecosystem Revenue Platform, offering secure account mapping with your partners. Effortlessly build your partner ecosystem, generate Ecosystem Intelligence, identify opportunities, take action, and track partner attribution all within a single, powerful platform.
When companies work together, their data often doesn’t
Crossbeam is the leading Ecosystem Revenue Platform, offering secure account mapping with your partners. Effortlessly build your partner ecosystem, generate Ecosystem Intelligence, identify opportunities, take action, and track partner attribution all within a single, powerful platform.
Why Crossbeam?
The future of GTM is AI-driven — and it’s only as powerful as the data and context your AI and teams can access. Crossbeam delivers proprietary, partner-sourced signals and intelligence you can’t find anywhere else. It’s your edge in the AI economy.
Crossbeam turns that ecosystem data into action — helping GTM teams prioritize the right accounts, engage the right partners, and prove what’s actually driving revenue.
It’s not just about managing partnerships. It’s about activating them — and turning every signal into something your GTM team can use. Powered by AI, built on data only your partners can provide.
Discover hidden revenue opportunities
Your partners hold the key to an endless supply of untapped pipeline. The challenge isn't finding good prospects — it's knowing which ones your network can help you reach.
Uncover overlapping accounts instantly
Crossbeam's automated Account Mapping technology reveals which of your prospects and customers overlap with those of your partners, surfacing opportunities you didn't know existed.
Map accounts with any partner
Connect a data source that works for you: CSVs for quick uploads, Google Sheets for dynamic updates, or CRMs for real-time syncing. If partners aren't on Crossbeam, use our Offline Partners feature to run reports, receive notifications, and collaborate as if they were.
Find the right partner every time
Not all partnerships are created equal. Our platform analyzes relationship strength, deal history, and engagement patterns to prioritize which opportunities deserve your attention first.
Generate pipeline and close deals faster
Your ecosystem doesn't just accelerate existing deals — it's also your best source for high-quality pipeline. Generate better leads…and then close them faster with Ecosystem Intelligence.
Tap into Ecosystem Qualified Leads
Get a prioritized list of warm Ecosystem Qualified Leads based on ICP fit. Tap into partner customers that aren't on your radar and turn prospects into opportunities using partner insights proprietary to you.
Prioritize opportunities with Ecosystem Signals
Our Deal Navigator surfaces your highest-priority opportunities and prospects by analyzing prospect behavior and partner engagement across your entire ecosystem, zeroing in on exactly where to focus.
Access partner-vetted contacts
Get direct access to decision-makers and economic buyers your partners have leveraged to get their own deals done — contacts you can't find anywhere else.
Scale partner collaboration without the overhead
Manual partner coordination breaks down as your ecosystem grows. Instead, scale your ELG programs with powerful new ways to slice, dice, and share your ecosystem data with the right partners and reps.
Automate co-selling
Built-in co-selling templates and messaging workflows make it easy to request introductions, share deal intel, and coordinate on target accounts within the sales and partner tools you already use today.
Sync ecosystem data everywhere
Crossbeam integrates with 30+ tools including CRMs (Salesforce, HubSpot, Dynamics), sales engagement platforms (Outreach, Gong), communication platforms (Slack), and marketing automation platforms (Adobe), ensuring Ecosystem Intelligence appears exactly where your teams are already working.
Keep ecosystem data up-to-date
Crossbeam automatically syncs data from the most common systems of record — including CRMs, data warehouses, Google Sheets, and CSV files — to ensure your ecosystem data is always fresh.
Enable universal AI connectivity
Crossbeam’s MCP (Model Context Protocol) server allows AI agents and other systems to access ecosystem data and context on demand, enabling powerful workflows, insights, and automations across your entire AI stack.
Prove ecosystem ROI with precision
Crossbeam provides the attribution and analytics you need to turn partnership impact into boardroom-ready metrics.
Track partner influence automatically
Measure partner-sourced and partner-influenced revenue with attribution that captures the full customer journey from first touch to expansion.
Get rep-level engagement insights
See which sales reps are leveraging the ecosystem effectively. Identify coaching opportunities to scale what's working across your entire team.
Surface missed opportunities
See where partner coverage could have saved your lost deals. Spot patterns and prevent future misses where ecosystem leverage could have made the difference.
Explore Key Features
Trade in your spreadsheets for Crossbeam’s pipeline matching engine to surface the most promising opportunities in your ecosystem.
Identify, exchange and pursue qualified leads that are not yet in your CRM.
Uncover overlap between your pipeline and partner customers — and take action with built-in intelligence.
See which deals are influenced by partners, which reps are using the data, and where missed plays are costing you.
They’re stepping up their GTM game with Crossbeam
Explore more ways to use Crossbeam
Frequently asked questions
The trust in your partners is core to our business. Companies need a secure and compliant way to ensure when you partner with your ecosystem; your data and your partner’s data is secure. From day one, we have prioritized the security of your data to ensure Trust is the primary focus. Crossbeam is SOC 2 Type II, GDPR & CCPA, ISO 27001 & ISO 27701 compliant and certified under the EU-US Privacy Shield Framework. More info on security at Crossbeam.
Crossbeam’s automatic Account Mapping technology surfaces overlapping accounts with your company’s partners, giving you insights into potential leads and helping you identify new sales opportunities that you might not have found otherwise. With this data, you’ll be able to see overlapping customers, open opportunities, and prospects with your partners. This information gets piped into our Crossbeam Copilot experience so you have this information handy as you’re researching accounts and opportunities.
By providing real-time data on which deals are heating up and where there are mutual interests with your partners, Crossbeam helps you prioritize and close deals faster. Not only that, Crossbeam Copilot helps sellers quickly identify who the best contacts are at a target account by surfacing those contacts, layered with Ecosystem Intelligence signals, right within your CRM or sales tools. These signals can help sellers identify which contacts are decision-makers, economic buyers, and more. With the help of your identified overlapping partners, you can quickly get a warm intro or uncover intel about the overall sales process.
Crossbeam is unique in that it leverages data from your partner ecosystem vs third-party intent data to provide insights that are not available through traditional sales tools. This allows for more targeted and effective sales strategies and provides details to help sellers personalize outreach and cut through the noise.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.