Crossbeam for Sales: Close More Revenue with Ecosystem Intelligence
Crossbeam for Sales Teams

Crush quotas and accelerate revenue with your ecosystem

Crossbeam unlocks this hidden pipeline, so sales teams can crush quotas by focusing on warm, partner-vetted leads and accelerating deals fueled by unrivaled Ecosystem Intelligence.

Join 30,000+ companies leveraging Crossbeam to help their sales teams unlock ecosystem revenue.

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Prospect Smarter

Uncover your hidden pipeline

Instantly identify high-intent leads your partners are already doing business with through automated Account Mapping and AI-surfaced signals.

  • Generate a continuous flow of Ecosystem Qualified Leads (EQLs) — prospects 53% more likely to close    
  • Drastically reduce reliance on cold outreach. SDRs and AEs can focus on accounts with existing trusted relationships, boosting meeting booking rates
  • Receive real-time alerts for new EQLs, ensuring your team acts on the hottest opportunities immediately
Prioritize and Accelerate Deals

Close more revenue, faster with Ecosystem Intelligence

Focus on high-quality, in-market leads and cut your sales cycle by up to 46%.

  • Identify true decision-makers and economic buyers through partner connections, not just third-party contact data  
  • Equip your AEs with critical sales process intel from trusted partners and AI-Recommended Plays from Copilot to tailor their approach 
  • Use Crossbeam Copilot to surface these insights directly in your CRM and daily workflows, eliminating context switching
  • AI-powered Deal Alerts spotlight top deals to prioritize based on key partner signals, like when a prospect becomes a partner's customer
Win Big or Go Home

Master co-selling with partners

Empower your sales reps to strategically co-sell with partners, increasing average deal sizes by up to 2x.

  • Facilitate warm introductions from partners your prospects already trust, dramatically increasing engagement and response rates  
  • Streamline partner collaboration with pre-built co-selling templates and automated workflows, ensuring consistent and effective joint selling motions  
  • Keep deals moving with real-time collaboration in Slack, ensuring partner contributions are tracked, leveraged, and lead to more closed-won revenue
See the Bigger Picture

Visualize your ecosystem's impact on sales performance

Move beyond individual deals. See how your entire partner ecosystem influences pipeline velocity, which reps are winning with partners, and how to replicate that success.

  • Get a clear, team-wide view of your sales pipeline, instantly identifying how partner engagement is accelerating deal progression and boosting overall win rates
  • Pinpoint which sales reps are masterfully leveraging partner connections to close deals, and use these insights to coach your entire team on best practices
  • Learn from every outcome. Analyze closed deals—wins and losses—to see where partner involvement (or its absence) made the difference, continuously refining your sales strategy
Take Your Ecosystem with You

Works where your sales team works

Increase sales adoption and eliminate workflow friction. Crossbeam integrates directly into the CRMs and tools your reps live in every day—like Salesforce, HubSpot, Outreach, Gong, and Slack—putting crucial partner data at their fingertips for effortless ecosystem insights.

Features built to make your sales team unstoppable

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Crossbeam Copilot

Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.

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Deal Navigator

Uncover overlap between your pipeline and partner customers — and take action with built-in intelligence.

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Slack and alerts

Stay up to date on accounts and keep things moving by sending notifications where work happens. Makes moves faster with real-time notifications in Slack and email.

Co-Selling templates and workflows

Empower sellers to connect directly with partners and their AEs to gather vital sales intel or get a warm intro.

Bring ELG to life

ELG Insider is the hub for the tactics and stories that help you drive revenue, grow your career, and stay ahead of the market with original research and analysis.
Ecosystem Intelligence: The Shortcut to Sales That Actually Close

Discover how Ecosystem Intelligence (EI) and Ecosystem-Led Growth (ELG) are transforming B2B sales. Learn how tools like Crossbeam help sales teams prioritize smarter, uncover partner influence in Salesforce, and close deals 46% faster with real-time partner insights.

Good sales leader / bad sales leader

A good sales leader personalizes their approach, leverages data and AI, and builds meaningful relationships that drive revenue. Bad leaders rely on outdated methods, missing key opportunities.

ELG and the revenue team: How to break down silos so every GTM function wins

In a workshop at ELG Con, Pavilion’s SVP, Marketing and Growth Kathleen Booth led sales, marketing, customer success, and partnership leaders to envision a cross-functional ecosystem-led success story.

Hear from an Ecosystem expert

“Twice last quarter I was able to identify a top audit alliance partner using Crossbeam Copilot. Within an hour I was introduced to the specific prospect and had a call scheduled within a week! With Crossbeam, I was able to get an intro nearly immediately, and won the opportunity the same quarter.”

Nate Kanat
Mid Market Account Executive

Turn your ecosystem into your #1 revenue source

Instantly capture insights from your ecosystem in less than a minute.