Crossbeam Resources: Case Studies, eBooks, Webinars, & More | Crossbeam

Resources

Check out resources on creating a quality ecosystem that grabs converts.

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Mastering Channel Partner Management

Learn how to scale and optimize mature channel reseller programs into high-margin revenue engines. Discover advanced partner management strategies, tech stacks, cadences, and leadership tactics to drive partner-sourced growth.

Mastering Channel Partner Management

Learn how to scale and optimize mature channel reseller programs into high-margin revenue engines. Discover advanced partner management strategies, tech stacks, cadences, and leadership tactics to drive partner-sourced growth.

The Anatomy of a Channel Reseller Program

Reseller programs can be complex. Learn more about how reseller programs function and how you can build your own.

The Anatomy of a Channel Reseller Program

Reseller programs can be complex. Learn more about how reseller programs function and how you can build your own.

What Is a Reseller Program? A Modern Guide for GTM Leaders

Curious about starting a reseller program? Learn more reseller programs and the first steps for getting started.

What Is a Reseller Program? A Modern Guide for GTM Leaders

Curious about starting a reseller program? Learn more reseller programs and the first steps for getting started.

From Pitch to Program: Winning Internal Buy-In for Channel Success

Ready to launch your reseller partner program but struggling to get your leadership on board? Read on to get the 4 tactical steps for securing buy in from your C-suite.

From Pitch to Program: Winning Internal Buy-In for Channel Success

Ready to launch your reseller partner program but struggling to get your leadership on board? Read on to get the 4 tactical steps for securing buy in from your C-suite.

A Small Team’s Guide for Using Crossbeam to Scale Your Integrations

Learn how the small but mighty partnerships team at Dialpad baked Crossbeam into their process for launching 40+ integrations in 2021.

A Small Team’s Guide for Using Crossbeam to Scale Your Integrations

Learn how the small but mighty partnerships team at Dialpad baked Crossbeam into their process for launching 40+ integrations in 2021.

How LeanData Makes it Easy for Reps to Close Partner-Sourced Revenue

Discover how LeanData’s partnerships team closes 15% more partner-sourced revenue by activating Crossbeam data for their reps in Salesforce, Slack, and LeanData itself.

How LeanData Makes it Easy for Reps to Close Partner-Sourced Revenue

Discover how LeanData’s partnerships team closes 15% more partner-sourced revenue by activating Crossbeam data for their reps in Salesforce, Slack, and LeanData itself.

How Intellistack Leverages Crossbeam and a 3x3 Play to Drive Partner-Led Revenue by 125%

Discover how Intellistack used a focused 3x3 partner strategy and Crossbeam’s ecosystem insights to boost partner-led revenue by 125%.

How Intellistack Leverages Crossbeam and a 3x3 Play to Drive Partner-Led Revenue by 125%

Discover how Intellistack used a focused 3x3 partner strategy and Crossbeam’s ecosystem insights to boost partner-led revenue by 125%.

How Zeta Global Used ELG, Crossbeam, and LinkedIn Connections to Drive a 30% Increase in Enterprise Leads

Learn how Zeta Global used LinkedIn and Crossbeam to launch a partner program, source 15 enterprise leads, and scale Ecosystem-Led Growth with SIs and agencies.

How Zeta Global Used ELG, Crossbeam, and LinkedIn Connections to Drive a 30% Increase in Enterprise Leads

Learn how Zeta Global used LinkedIn and Crossbeam to launch a partner program, source 15 enterprise leads, and scale Ecosystem-Led Growth with SIs and agencies.

May 12, 2025
Ring the Gong: Optimize Your Sales Stack for Revenue Impact

Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.

Ring the Gong: Optimize Your Sales Stack for Revenue Impact
May 12, 2025

Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.

April 29, 2025
Introducing Deal Navigator and the Performance Dashboard

Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.

Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.

Introducing Deal Navigator and the Performance Dashboard
April 29, 2025

Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.

Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.

April 28, 2025
What's new in Crossbeam: elevate your GTM strategy

Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.

What's new in Crossbeam: elevate your GTM strategy
April 28, 2025

Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.

February 25, 2025
ELG Attribution in Crossbeam: Measuring What Matters

Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.

ELG Attribution in Crossbeam: Measuring What Matters
February 25, 2025

Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.

The Partner Playbook

The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.

The Partner Playbook

The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.

2022 State of the Partner Ecosystem Report

433 partnership professionals. 61 pages. One click. And it’s all yours.

2022 State of the Partner Ecosystem Report

433 partnership professionals. 61 pages. One click. And it’s all yours.

Ecosystem Guidebook: Email Service Providers

Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.

Ecosystem Guidebook: Email Service Providers

Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.

2020 State of the Partner Ecosystem Report

Crossbeam surveyed 125+ partnership professionals and produced a 35-page industry-defining report.

2020 State of the Partner Ecosystem Report

Crossbeam surveyed 125+ partnership professionals and produced a 35-page industry-defining report.

Upcoming
fal.con

Crossbeam is heading to Fal.Con 2025, join us in Vegas to explore AI-powered cybersecurity, threat intel, and connect with the industry's sharpest minds.

fal.con

Crossbeam is heading to Fal.Con 2025, join us in Vegas to explore AI-powered cybersecurity, threat intel, and connect with the industry's sharpest minds.

Upcoming
HR Tech

Crossbeam is heading to HR Tech 2025! Join us in Vegas to explore game-changing HR tech, connect with leaders, and drive real transformation.

HR Tech

Crossbeam is heading to HR Tech 2025! Join us in Vegas to explore game-changing HR tech, connect with leaders, and drive real transformation.

Upcoming
Dreamforce

Build your first agent with the help of product experts, learn new best practices, hear about the biggest product announcements, and solve your own business challenges by jumping into hundreds of real AI agent use-cases. Experience everything AI is meant to be, only at Dreamforce.

Dreamforce

Build your first agent with the help of product experts, learn new best practices, hear about the biggest product announcements, and solve your own business challenges by jumping into hundreds of real AI agent use-cases. Experience everything AI is meant to be, only at Dreamforce.

Upcoming
Oktane

Our team will be making the rounds at Partner Day and hosting a booth at the Okta Ventures Hub on Thursday September 25th! Book time with Holden to come by and say hello! 

Oktane

Our team will be making the rounds at Partner Day and hosting a booth at the Okta Ventures Hub on Thursday September 25th! Book time with Holden to come by and say hello! 

Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business

Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.

Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business

Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.

2024: The Year Start-Ups Learn To Do More With Less

As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.

2024: The Year Start-Ups Learn To Do More With Less

As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.

New Report: 89% of Business Leaders Questioning Existing GTM Models, Looking to Change Strategies

As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies

New Report: 89% of Business Leaders Questioning Existing GTM Models, Looking to Change Strategies

As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies

Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.

Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.