Resources
Check out resources on creating a quality ecosystem that grabs converts.
Discover three proven plays used by Rokt's VP of Channel Partnerships, Rayan Nahas to source new deals, tailor go-to-market messaging, and prioritize accounts using Ecosystem Intelligence — directly inside HubSpot.
Discover three proven plays used by Rokt's VP of Channel Partnerships, Rayan Nahas to source new deals, tailor go-to-market messaging, and prioritize accounts using Ecosystem Intelligence — directly inside HubSpot.
Discover how sales teams can overcome GTM misalignment in 2025 using Crossbeam, Gong, and Clay integrations to drive pipeline, prioritize accounts, and prove partner influence.
Discover how sales teams can overcome GTM misalignment in 2025 using Crossbeam, Gong, and Clay integrations to drive pipeline, prioritize accounts, and prove partner influence.
Discover how Ecosystem Intelligence (EI) and Ecosystem-Led Growth (ELG) are transforming B2B sales. Learn how tools like Crossbeam help sales teams prioritize smarter, uncover partner influence in Salesforce, and close deals 46% faster with real-time partner insights.
Discover how Ecosystem Intelligence (EI) and Ecosystem-Led Growth (ELG) are transforming B2B sales. Learn how tools like Crossbeam help sales teams prioritize smarter, uncover partner influence in Salesforce, and close deals 46% faster with real-time partner insights.
Discover how to equip your sales team with real-time partner signals and ecosystem intelligence to qualify leads faster, boost outbound efficiency, and close deals 46% quicker. Learn the top plays in Slack to turn partner data into a revenue-driving advantage.
Discover how to equip your sales team with real-time partner signals and ecosystem intelligence to qualify leads faster, boost outbound efficiency, and close deals 46% quicker. Learn the top plays in Slack to turn partner data into a revenue-driving advantage.
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Learn how Zeta Global used LinkedIn and Crossbeam to launch a partner program, source 15 enterprise leads, and scale Ecosystem-Led Growth with SIs and agencies.
Learn how Zeta Global used LinkedIn and Crossbeam to launch a partner program, source 15 enterprise leads, and scale Ecosystem-Led Growth with SIs and agencies.
When sales teams ignore partner programs, it’s often not about the value—it’s about the workflow. At Yotpo, Sara Pereda cracked the code by embedding high-signal partner data directly into Slack, where her AEs already worked. Her motion resulted in faster collaboration, better visibility, and 2x partner-sourced revenue. Here’s how she scaled impact.
When sales teams ignore partner programs, it’s often not about the value—it’s about the workflow. At Yotpo, Sara Pereda cracked the code by embedding high-signal partner data directly into Slack, where her AEs already worked. Her motion resulted in faster collaboration, better visibility, and 2x partner-sourced revenue. Here’s how she scaled impact.
Get a deep dive into RollWorks and Drift’s Ecosystem-Led Marketing campaign. You'll learn how RollWorks' partner marketing team used the Crossbeam and RollWorks integration to power a highly targeted ABM campaign that influenced 68% of total integration adoption and 60% higher engagement rates.
Get a deep dive into RollWorks and Drift’s Ecosystem-Led Marketing campaign. You'll learn how RollWorks' partner marketing team used the Crossbeam and RollWorks integration to power a highly targeted ABM campaign that influenced 68% of total integration adoption and 60% higher engagement rates.
Explore how FullStory improved its gross and net dollar retention by helping customers and prospects activate and adopt more integrations. Learn their three-step process for launching Ecosystem-Led Marketing campaigns using Crossbeam and Marketo.
Explore how FullStory improved its gross and net dollar retention by helping customers and prospects activate and adopt more integrations. Learn their three-step process for launching Ecosystem-Led Marketing campaigns using Crossbeam and Marketo.
Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.
Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.
Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.
Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.
Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.
Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.
Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.
Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.
Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.
Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.
Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.
Build your first agent with the help of product experts, learn new best practices, hear about the biggest product announcements, and solve your own business challenges by jumping into hundreds of real AI agent use-cases. Experience everything AI is meant to be, only at Dreamforce.
Build your first agent with the help of product experts, learn new best practices, hear about the biggest product announcements, and solve your own business challenges by jumping into hundreds of real AI agent use-cases. Experience everything AI is meant to be, only at Dreamforce.
Oktane brings together the entire Okta community — customers, prospects, partners, press, analysts, investors, and employees — for three days to explore the future of Identity together.
Oktane brings together the entire Okta community — customers, prospects, partners, press, analysts, investors, and employees — for three days to explore the future of Identity together.
Hosted by HubSpot, INBOUND is where leaders transform ideas into impact and find creative ways to catapult their organizations forward.
Hosted by HubSpot, INBOUND is where leaders transform ideas into impact and find creative ways to catapult their organizations forward.
Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.
Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.
As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.
As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.
As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies
As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.