The MCP Ecosystem Playbook

A biweekly, 30-minute webinar series featuring GTM experts putting AI to work in their partner ecosystems. Each session is a conversational interview with a different guest: how they're using MCP, the process they built to get there, and the results they're seeing.

See the lineup

Format 30 minutes · Interview-style · Live Q&A

Cadence Thursdays, every two weeks at 11:30 AM ET

Next up October 8 — Netskope

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Pick one session or the whole series. One form, one confirmation, calendar invites for everything you tick.

Upcoming sessions

Thursday October 8, 2026 11:30 AM ET

Netskope's AI Playbook for Pipeline Generation for Sellers

with Kristen Kelly, Senior Director, Global Technology Alliances at Netskope

Kristen has built two Claude and Crossbeam skills at Netskope: one that helps sellers submit target accounts and run them against referral and tech partners, and another that automates offline partner mapping for the channel team.

Thursday October 22, 2026 11:30 AM ET

How Webflow Uses AI to Find the Right Agency Signal

with Mike Parker, Senior Manager, Partnerships at Webflow

Mike runs agency partnerships at Webflow, using Claude, the Crossbeam MCP server, and Salesforce to surface signals his team used to dig for manually, from QBR prep to spotting high-intent agency accounts. He'll share the prompts his team relies on and what changed once MCP entered the picture.

Never miss an episode

One registration, every session on the calendar

Sign up once and we'll send the invite, the reminder, and the recording for every episode in the series — plus the playbooks each guest walks through.