How SmartRecruiters Fuels Integrations with Over 15 Enterprises Using Crossbeam | Crossbeam
Case Study
Ecosystem Building

How SmartRecruiters Fuels Integrations with Over 15 Enterprises Using Crossbeam

  • Secure and scalable account mapping
  • Identifying joint opportunities with partners
  • Enabling collaboration across strategic accounts
  • Empowering sales teams with partner insights
  • Enhancing partner engagement and integrations
SmartRecruiters’s Ecosystem Profile
Company Size
720 people
Partnership Team Size
6 - 10 people
Partners
144
Customer Since
2024
00
15
15
new integrations with Enterprise size companies
00
00
’s Ecosystem Profile
Company Size
200 people
Partnership Team Size
15 people
Partners
225+
Customer Since
2019

Stanislaw (Stan) joined SmartRecruiters, an HR Tech company providing a Talent Acquisition Platform to help companies redefine their hiring process and recruitment marketing approach, in early 2020. Stan is the Regional Director of Alliances EMEA at SmartRecruiters.

  • The first problem he encountered was a lack of processes.
  • The second problem was that this lack prevented him from seeing the opportunities for integrations with his partners.
  • The third problem was that the data he was sharing through manual account mapping presented some security issues.

He needed a tool that provided a secure way to share data with his partners and disseminate valuable information to his sales team. As we all do when faced with the need to find a resource, he turned to Google. “Partner Enablement Tool.”

Ask your ecosystem, not Google

What Stan discovered was not Crossbeam. He found another company. He scheduled a call only to be disappointed. To his dismay, the customer success manager he engaged with wasn’t able to grasp the services he needed, nor did they understand the market or provide the quality of interaction he desired. Stan continued to search, and shortly after, he learned of a different company through his partner ecosystem — Crossbeam.

In Crossbeam, Stan experienced the service he desired. Behind the product, he found co-CEO Simon and Customer Success Manager, Alex. They understood what his needs were and provided a level of engagement that gave him confidence that they valued his business. The product he found proved to be a window of opportunity for collaboration.

With Crossbeam, he now has a secure and safe method to:

  • Share data with his partners
  • Perform account mapping in a matter of seconds
  • Strategize with partners and quickly view:
    • Common opportunities
    • Opportunities for SmartRecruiters that the partner can provide
    • Opportunities for partners that SmartRecruiters can provide

Through Crossbeam, SmartRecruiters created synchronism with 15 large enterprises, further fueling more integrations and gaining insight into those integrations.

“We can clearly show how Crossbeam allowed us to focus our most senior Customer Success Executives’ times to connect with each other and create more stickiness with some of our largest strategic accounts,” said Stan.

Adding Crossbeam to the sales tech stack

Crossbeam not only serves as a mechanism for collaboration between SmartRecruiters and their partners, it also helps collaboration between the Partnerships Manager and account executives.

A common challenge for partners — which Stan shared — was engaging his sales team. This was yet another pain point that Crossbeam relieved.

Now, Stan includes insights gained from the platform in his sales engagement strategy. In communication with his team, Stan shares:

  • Partners’ accounts
  • Account executives’ contact information

This aids SmartRecruiters’ account executives in achieving their goals.

With this information, he transitions Crossbeam to serve as a sales enablement tool that allows his partnerships program’s scalability.

“I truly believe that Crossbeam is a tool that can be used by a sales rep and the CSM just as much as the CRM is. That’s my goal for next year. I’m pushing hard on enabling sales reps to start using Crossbeam themselves,” said Stan. “This becomes really interesting when Account Executives and SDRs can help themselves.”

The future for partnerships and sales at SmartRecruiters looks more than bright.

With Stan steering the helm, they are moving towards another year of revenue growth from opportunities discovered on Crossbeam.

Ready to turn your partnerships into a revenue engine? See how Crossbeam can help your team unlock hidden opportunities, scale faster, and close deals with greater efficiency.

Book a meeting with our team and start driving impact from your ecosystem.

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