Chorus is a Conversation Intelligence Platform that unlocks hidden insights from customer conversations that close deals. Chorus focuses on deals to ensure that you analyze conversations, on-board, and coach reps more effectively.
Bottom line: Crossbeam enables this one-person partnership division to do the work (and drive the results) of a much, much larger team.
As the Head of Partnerships, Richard is responsible for Chorus’ entire partner program. After being invited to Crossbeam by one of his partners, he quickly started taking advantage of Crossbeam's functionality.
“My partner will say ‘Hey one of your target accounts is one of my customers. Here’s one of your target accounts that’s one of our customers.’ It’s now easy to do a quid pro quo. I introduce the reps and they are off to the races. It’s so much easier to identify with Crossbeam.”
“Nothing against Google Docs, but it took way too much effort to map against our partners and it became obsolete within three months. Crossbeam is so much simpler and it’s not static like a spreadsheet.”
“Deciding where to invest engineering resources is always a challenge. With Crossbeam, we can prioritize partner integrations with a focus on how many customers and prospects will benefit.”
“Our events strategy is much smarter with Crossbeam. I use it to see which events are likely to have more customers or opportunities to allocate my sponsorship dollars—as well as knowing where to send my team.”
Richard is using Crossbeam to have the impact of a much larger team. Using the overlaps revealed by Crossbeam, Richard is able to set several referral programs in motion at once, key for a company that is just beginning to build its partner ecosystem.
"Crossbeam helps me prioritize which partners are the most valuable and how to make the most impact with my limited time."