Crossbeam’s Beth Barach Recognized by Everything Channel’s CRN Magazine as One of the Top Women of the Channel
BOXBOROUGH, Mass. – July 26, 2010 – Crossbeam Systems, Inc. the leading provider of next-generation security platforms for high-performance networks, announced today that Channel Marketing Manager Beth Barach has been recognized by Everything Channel’s CRN magazine as one of the top Women of the Channel. CRN’s annual list recognizes female executives across vendors’ channel organizations, distributors and solution providers for their accomplishments over the past year and the far-reaching impact they are having on the technology industry going forward. This year’s Women of the Channel were chosen by the editors of CRN based on their achievements as executives and the amount of influence they wield over the technology channel.
“Women hold many prominent executive positions at vendor organizations, distributors and solution provider organizations, providing critical insight and influence when it comes to technology and the channel. We want to honor and congratulate these women for their contributions to the industry and their respective organizations,” said Kelley Damore, VP, Editorial Director, Everything Channel.
Strong demand for Crossbeam’s X-Series security platform in the last few years has fueled a very fast-paced expansion for the company and its channel program. In the last year alone, Crossbeam has added 37 new reseller partners from around the world. To support this rapid growth, Barach spent the last year developing a one-stop, interactive partner portal from the ground up, including all of the product, educational and sales support tools required to help partners successfully sell Crossbeam’s solutions, drive revenue and meet the security needs of the company’s large enterprise and service provider customers.
“My goal was to provide partners with a rich and engaging experience every time they interacted with Crossbeam,” Barach said. “Today, we have a destination portal that more than demonstrates our commitment to our partners’ success. As a channel company, this is an absolute priority, and by giving them what they need, our sales personnel and channel experts can spend more time on higher-level relationship activities.”
Barach was recognized by CRN Magazine for her commitment to providing Crossbeam’s channel partners with the information and educational resources they need, and for engaging the partner community in a deeper, more interactive way.
Crossbeam’s X-Series platform virtualizes the delivery of best-in-class security applications for large enterprises and service providers. The X-Series delivers high-performance, low-latency security at the industry’s lowest total cost to operate – up to 70 percent lower than competitors – and provides the scalability and reliably that large enterprises and service providers demand.
For more information about Crossbeam’s partner program, please visit: http://www.crossbeam.com/partner-central/reseller-partners/.
A special feature of the Women of the Channel is in the July issue of CRN Magazine and expanded coverage will be featured online at www.crn.com.
About Crossbeam
Crossbeam Systems®, Inc. offers a proven approach to deploying network security that meets the extreme performance, scalability and reliability demands of large enterprises, service providers and government agencies. Its leading X-Series security platform offers an open, high-performance architecture that easily provisions and scales multiple best-in-class security applications to meet the ever-changing threat landscape. Companies rely on Crossbeam to intelligently manage risk, accelerate and maintain compliance, and protect their businesses from evolving threats. Crossbeam is headquartered in Boxborough, Mass., and has offices in Europe, Latin America and Asia Pacific. More information is available at www.crossbeam.com.
About Everything Channel
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. www.unitedbusinessmedia.com
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Crossbeam Systems and Crossbeam are registered trademarks of Crossbeam Systems, Inc. All other company, product or service names not owned by Crossbeam mentioned in this press release are the property of their respective owners.
For more information, contact:
Sharon Dratch
Davies Murphy Group
(781) 418-2425
crossbeam@daviesmurphy.com
Jillian Aaronson
Everything Channel
(516) 562-7847
Jillian.aaronson@ec.ubm.com
